Today, technologies created a massive amount of business opportunities. Before reaching customers was much harder than today. One of the most significant channels to contact customers are social media platforms. That is why all businesses need to be present on online platforms and implement online marketing strategies. Most companies hire Los Angeles digital marketing agencies. Others prefer to have internal digital marketing specialists in the company. Digital marketing is very powerful, and the right strategy can change a lot. And 2020 has brought new digital marketing trends, which we are going to examine.
One of the most important aspects of every business is to keep the customer’s interest. There are a lot of stories when companies fail, and customers choose competitors. Companies should take lessons from these stories and try not to repeat the same mistakes. The 21st century is very innovative and fast. Every day there is something new, and things change in a very fast way. So in order to be a leader on online platforms, businesses should always follow the latest online marketing trends.
In this article, we are going to provide 3 of the most important digital marketing trends of 2020. Of course, it will be great if you could be successful in online platforms and have a strong position. In addition to all the trends, you should always be inspired and try to find new sources of inspiration. In the end, you will have the best result if you combine your knowledge, creativity, and inspiration.
1. Influencer Marketing
Influencer Marketing is one of the newest and most powerful strategies of online marketing. This is a great way to promote the product or service and gain customers in a short period of time. There are different bloggers on social media platforms who have millions of followers. They have a broad audience, and they always follow the influencer’s advice and content. So businesses reach these influencers and ask for collaborations. And as a result, a lot of companies have gained a new customer base and increased sales thanks to influencers.
Of course, when the influencer advertises your product, people will become interested in it. But after that, you should work hard to keep them and make them your loyal customers. Your biggest goal should be to have customers who come back. If the customer comes back to buy the product one more time, then you succeeded. So don’t just collaborate with influencers and think that the job is done.
The Strategy of Influencer Marketing
Try to find influencers who have a real base of followers. But don’t just try to cooperate with an influencer who has a lot of followers. Find someone whose audience may be interested in your product. For example, if you have a pastry business, find a food blogger who can talk about your product in front of their followers. Then work on the content which you would like them to post. Think about the style of the video or photo and the text. Understand how many times the blogger is going to post about your product etc. You should discuss everything in advance so that you know what to expect from the influencer. This will prevent you from any type of misunderstanding. There have been many situations when businesses collaborated with influencers, and didn;t receive the desired outcome. This is because business and influencers don’t discuss everything in advance.
The Outcome of the Influencer Marketing
People who follow a specific influencer usually are interested in what their favorite blogger recommends. They follow them and try the recommendations. As a result of the cooperation, people will like to try your product and see whether they like it. You will gain the attention of hundreds of people, one of the first steps in sales.
Then you have to keep them and make these people your customers. You should not wait when they buy your products right away. Customers may come to your Instagram page, and explore your page. Then they may write a message to you and ask a couple of questions. And starting from their point it is your job to keep the customer and sell your product. The job of influencers is to bring attention to your product or service, which is very important.
A Small Tip For Businesses
At first, try to reach people who have a small but strong base of followers. Usually, these followers have medium size of the audience, but a lot of engagement. So if you see that the influencer has a couple of thousands of followers, but a high engagement rate, go for it, most probably, such influencers will bring new customers and followers for you. They always try to stay in touch with their followers because it is more comfortable with a small audience. So the most important thing to consider is the topic of an influencer’s blog. And whether it is connected with your product or service.
2. Direct Messaging
Through the year, the experience has shown that direct communication is one of the most effective ways to reach people. It is something that won’t go out of trend, because it always has its implications and benefits. Direct messaging is a way to connect directly with customers and address their needs. Customers always appreciate when businesses communicate with them in a more informal and personal style. They feel that companies care about them and address their needs separately.
One of the most important parts of direct communication is to answer customers immediately. They don’t like waiting too long, because when customers ask something, they want a fast response. If you delay the response, then customers may change their mind, you will lose them. If you feel that you don’t manage to answer customers immediately, then hire someone who will be responsible for answering customer questions. So pay massive attention to this essential digital marketing trend of 2020.
The Strategy of Direct Messaging
Many apps will help you to arrange direct messaging with all of your customers. Such apps are Whatsapp, Viber, Messenger, which have a lot of tools for direct messaging. With the help of the above mentioned apps, you will build a deep and strong relationship with your customers. As Instagram is a big business platform, then, of course, you can use Instagram direct messages as well. When you communicate with your customers directly, you can understand what they need. And with the help of that, you will understand how to sell your product and what to offer. Professional Los Angeles digital marketing agencies have developed strong strategies for direct messaging. So you can always ask for their services.
Outcomes of Direct Messaging
As forecasts tell, in a month, about 2.52 billion people use messaging apps. You can already understand how beneficial it will be for you to use direct messaging. It will help you to access thousands of people, and make them your loyal customers. Of course, in the future, the number will rise, because it is one of the most convenient channels. People always try to find easy ways to find answers to their questions. So, this is an excellent tool that digital marketing has gifted to all the businesses. If you use these channels wisely, you will gain a long and valuable relationship with your customers. So we recommend you to develop direct messaging, as the outcomes of it are enormous.
A Small Tip For Businesses
One of the most essential tips for direct messaging is to have a simple username. If you have a hard username, people wouldn’t be able to find you and remember your username. It should be straightforward and, at the same time, relevant. So make sure that you have a username that is easy to read.
Another tip is to understand everything connected with messaging apps. There may be tools that can be helpful to you. For example, calendars, or fast response tools. You can write answers to frequently asked questions and send them with one click. For example, customers mostly ask the price of the product. So you will have the answer to that question and send it without writing it every time.
3. Social Commerce
Today social media has transformed approximately every industry. It provides a massive amount of new opportunities. A couple of decades ago, people wouldn’t even think that they can sell people directly from online channels. Now there are so many benefits, and channels to reach customers have become a couple of times easier. Billions of people use social media for different purposes. And of course, social media platforms always try to integrate new tools and features. And all these tools create new opportunities for businesses. So it is essential to catch up on every new update which platforms introduce.
Today there is a feature that allows customers to but directly from platforms such as Instagram or Facebook. When Instagram introduced the checkout option, people started to use it, and they gave positive feedback. And of course, for the businesses also this was a great way to sell their products.
The Strategy of Social Commerce
Social commerce allows businesses to create their online store with displayed items and prices. All you have to do is to create great content that will be appealing to your customers. When the content is appealing, people get interested in what you provide. And they may stay at your “online store” for hours. And in the end, they would like to buy something even if they don’t need it. So make sure to create a beautiful page. Also, examine how your page should be created in order to make the process easier. This means that you have to create everything in a way that it becomes maximum comfortable for customers to buy your products.
A Small Tip For Businesses
As we have already mentioned above, the most essential part of making online sales is to create great content. You should interest people with your creativity, and show that you work hard to provide quality content. If you don’t have time to create content, then you can hire people to do that instead of you. Give them ideas, and they will make it into reality. Another advice is to give your customers a chance to choose between payment options. Customers like to have alternatives from which they can choose their desired one. They always prefer to choose the most comfortable way, so they will want to go to the purchase zone.
Because of the pandemic situation in the world, people started to spend more time on the internet. And most of the users were spending their time buying products online and spending a lot of time in the online shops. So this means that online shops are one of the best and most important things for the business. If your business doesn’t have an online shop, then start to work toward building one.
We know an example of a case when a business increased its sales a couple of times in a year, after opening an online shop. They gained a new customer base, and started to develop their products online. This helped them to increase their team and reach new opportunities, which are present only on online platforms. So start building your online shop starting from today. If you already have one, then try to look at the experiences of other successful online shops. Take examples from them, and try to do better.
Customers started to ask and demand more options and more natural ways to satisfy their needs. You need to answer their questions and meet their needs. Today, most of the customers prefer to do online shopping rather than in-store shopping. So we recommend you to take advantage of it and try to make the best out of it. Learn every day, and try to find new tactics for having a strong position on online platforms. So, use these digital marketing trends of 2020 and gain a loyal customer base.
Online marketing is one of the most important things for every company to pay attention to. Today, social media platforms are giving a massive amount of opportunities. If your company doesn’t have accounts on social media platforms, then you are losing a lot. Social media opens many doors and helps companies to move forward. Believe us, you will be behind everything if you are not present online. And most importantly, your competitors will always be one step ahead of you. That is why, today, many companies are considering hiring digital marketing agencies.
The top 7 benefits of hiring a digital marketing agency
There are many Los Angeles digital marketing agencies. And sometimes it is tough to choose between them. You have probably faced a situation when you want to hire a digital marketing agency, but you are not sure whether the cost is worth it. It is essential to get the most out of the budget which you spent. And that is the main reason that you should be careful about hiring a digital marketing agency.
If you are already thinking about working with a digital marketing agency, this article is for you! We understand that in the beginning, there may be a lot of questions for you. And you may doubt whether it is beneficial for you to hire a digital marketing agency or not. We will try to make everything clear for you and give answers to your questions. Below you will find seven most important reasons why you should hire an online marketing agency.
1. You Will Always Be Aware of All the New Trends
The trends and algorithms of online platforms change at a very fast pace. In order to have a successful online marketing strategy, you should be aware of every new trend and change. Following all these trends can be hard and time-consuming. Of course, you may not be able to do that with your daily work. It takes some time to be aware of all the new tactics and, if you are not from the digital marketing sphere, it may be difficult for you.
Online marketing is a large topic, and there are so many things that you need to know for a successful strategy. SEO, social media, content marketing, email marketing are both exciting and extensive topics.
So as you may have already understood, that it can be hard for you to follow the trends alone. That is why you need to hire a digital marketing agency. Every professional agency’s job is to be aware of all the trends. And the greatest agencies try to apply these tactics for their clients. If the agency is not aware of all the trends, they will not be able to provide the best result.
For Mirdon Production, it is essential always to learn and grow. We try to learn every day in order to provide the best outcome for our clients. So before hiring a digital marketing agency, you need to make sure that they are always learning and are aware of new trends.
2. You Will Have Time to Grow and Develop Your Company
One of the advantages of hiring a Los Angeles digital marketing agency is that you will have more time to grow your company. This means that you will not be obliged to do online marketing by yourself. Digital agencies will do all the job instead of you, and hence, you will focus on the company’s growth. If you are sure that you have a team of excellent marketers, you can be more relaxed. And in addition to this, you can develop other parts of your company and grow it. Imagine that all day you are spending your time on your company’s online marketing. Of course, you will not have time to do other work. As a result, you may lose your control over the company and forget about other relevant issues.
Daily online marketing work can be time-consuming if you want to have a good result. As we have already mentioned above, you should know everything about online marketing. Being aware of everything is hard. And this may disturb you from focusing on growing your business. So it will be really beneficial for you to spend your time on other aspects of your company. But at the same time, of course, try to be aware of everything that the digital marketing agency does.
Mirdon production will take care of your company’s online marketing. You need to choose a company which will have enough knowledge about online marketing. Hence you will be sure that the online marketing of your company is in the right hands.
3. You Will Gain Reliable and Accountable Partner
If you find a professional and great Los Angeles digital marketing agency, then you can be sure of reliability. This means that you can call up your planner and have a discussion about what’s new with your numbers. Also, you can get some information about refreshing your present strategy. It implies that you can trust and depend on them and know that they are ready to help you in any situation. They help you to use the best strategies most effectively. It is essential to know that you can provide inside information to your agency. It is necessary for the strategy
On the other side, you have somebody responsible for the procedure and the numbers behind it. In case you’re losing your position, for example, it’s a digital marketing agency that should respond with regards to what is going on. For example, if you paid for a campaign and did not gain any results, the agency should be responsible for it. That is why try to find an agency that will be professional and accountable. Otherwise, you will lose a lot of nerves and money.
We know many cases when clients gave a lot of money to a particular agency but didn’t receive any result. This is a common issue because sometimes clients can’t choose between hundreds of agencies. So make sure to select the right agency in order not to be fooled at the end.
4. A Great Opportunity to Extend Your Team
Of course, you may already have a reliable internal team. This is great, but consider the benefits of having an internal team as well. Firstly you will have more connections. These agencies usually work with different companies. This can be helpful for you. They will share experiences with you and give valuable advice. Secondly, these people will bring new and exciting ideas for your company. As they are fresh minds, this will be very beneficial for you. Consider hiring an agency with a lot of experience that can give you many advantages.
Small businesses sometimes don’t want to hire a separate specialist for online marketing and SEO. It is logical because hiring multiple specialists can be very costly for a business. And especially in the beginning businesses don’t want to have too many expenses. Hence it is beneficial to hire external specialists. In addition to this, there are different people for every aspect of digital marketing. So, of course, you would like to hire a digital marketing agency, rather than a couple of various specialists. Agency will give you a full package of services that they are going to provide. So be sure that you will receive everything that your company needs for growth and development.
5. You are Going to Gain a Lot of Knowledge About Various Tools and Insights
There are a lot of great tools for businesses. Los Angeles digital marketing agencies are providing many useful tools to get the most valuable insights. This will help your company to gain information about your customers and performance. You will understand how different strategies are working and which one is more appropriate for you. Each next time, your campaigns will be better because you have more information and insights. This is maybe one of the most critical parts of any successful marketing campaign. So try to make sure that you are getting the most out of every marketing tool.
Of course, you may think that these tools are available on the internet, and you can get them yourself. Yes, you can, but there are a couple of aspects that you should know. Firstly, it can be costly. You may need different tools for every aspect of online marketing. For example, there is a separate tool that will monitor your online reputation. Secondly, understanding these tools can be hard. And digital marketing agencies are experts in analyzing the result that these tools give.
At first, it may seem that digital marketing rates are very high. But before getting afraid of the price, know that agencies are providing so many services and tools. And eventually, the results will be worth it. So don’t be afraid to hire a digital marketing agency. The tools that they provide are one of the most effective ways to plan and understand strategies.
6. You Gain Stable and Concrete Objective
As the head of the business, you have a lot of responsibilities. You should take care of the most critical decisions and steps. Hence one of your main jobs is to make sure that everything is running smoothly. This means that you need to build a structure that will help you to grow the company. When there is a professional agency that takes care of your marketing, it is easier to develop it. You know that they are looking in the same direction as you do, and hence they are working towards your objective.
Concentrating on the objectives helps you to have a steady plan. With the help of it, you will be aware of how to develop your company. Otherwise, there will be a mess in your head, and you will lose control.
It is essential to know that no one can grow a big company alone. You need people who have excellent knowledge and can contribute to your company’s objective. Mirdon Production always makes sure to be on the same page with the client. This is important for the purpose of the company. And eventually, you will notice how your company is moving forward and growing day-by-day.
7. You Will Control Your Budget More Wisely
As I have already mentioned above, digital marketing rates may seem a little bit high. But believe us hiring a digital marketing agency is more cost-effective than anything else. First of all, agencies always give you the package fee in advance. It means that you will know what you are going to pay for. Secondly, you will continuously track your expenses and budget. Knowing which campaign is more effective will not waste your money and time on ineffective campaigns. Agencies always provide you with the most useful information.
Professional digital marketing agencies are making sure to manage your budget most effectively. They try to do their best so that you get the most out of every campaign. All the jobs that you have to do are set the budget and expectation; agencies will do the rest.
Of course, there are different situations for every business, but hiring a marketing agency can be wise. Although it may seem a little bit expensive, if you hire the right agency, then the results will amaze you. So don’t make a rapid decision. As I have mentioned above, a professional marketing agency can help you to grow your company. If your business is small and in the beginning stages, then agencies can help you a lot. Consider all the advantages mentioned above and hire a digital marketing agency.
The most important part of the process is to choose the right digital marketing agency. Don’t just choose the first one. Do some research and read reviews. But the essential part is to conduct meetings with agencies. This will help you understand whether the agency is on the same line as you and your company. Mirdon Production is always there to discuss every aspect to have a successful partnership. So start searching and hire the best digital marketing agency for your business.
Running any business is challenging, whether it be big or small. There are so many roles you have to take on and so much to calculate without knowing whether it will be effective or not. Running a business is already a big risk in itself, so you must be ready to go all out on promoting your business. As a company that runs their own business in Los Angeles, the hub of all things digital and social media-related, we have learned a few tricks on how to make things work. Read below to find out some of the tips on how to promote your business in the modern-day from some of the highest-rated marketing agencies in Los Angeles.
1. Know your audience to Promote your Business
In order to figure out where you should promote and how you must know your target audience. Your customers are what your business is based on, and they are essential to the success of your business. If you don’t know who your promotion is aimed at, it will basically become a giant waste of money. Before you decide anything, you must first find your target market.
How to find your target?
Start finding your target audience by asking yourself what problems your company’s product or service solve. Generally, this means understanding why your products exist and why people need it. Your product should have a purpose, which will be portrayed in your promotion. You must also research who your current customers are. It is important that you categorize your customers into segments according to needs, budget, age, location, and other factors. Your competition is also something you should be up to date on. Research their websites and the “About” sections to find out who your competition really is and what they are doing with their business. It is really easy to find your competitors; all it takes is a simple keyword search that has to do with your industry. Now that you have your current customers and competition down, you must try to understand what you must do so that these customers choose you and not the others. What will they gain by choosing you instead of anyone else on the market? Try to find your advantages and the features that put you above the rest and focus your promotion on that. A quick trick that top marketing agencies in Los Angeles would recommend doing is building marketing personas. These personas should include the people you hope to reach with your products, their age, location, budget, hobbies, and so on. Building a few marketing personas will help you in the future when building your promotion strategy. Try to also accept the feedback from your current customers in the form of comments or survey responses, to understand if you are achieving what you hoped you would.
2. Social Media Content Marketing
Chances are, you don’t know anyone who doesn’t use at least one social media platform. One in every two people in the entire world has at least one social media account, and many new accounts are opened every day. Many marketing agencies in Los Angeles would tell you that it is nearly impossible to have a successful online marketing campaign without the social media aspect of it. But, this does not mean you must be on every single platform out there. It is better to choose the social media platforms most used by your target audience and focus on keeping that account active, instead of having a bland and mediocre page on all platforms. Invest some time and money into market research, or find some research online on what the age and budget group of your customers tends to use more. Once you have your platforms ready, you must produce high-quality content. Content includes photos, memes, videos, blog posts, and more, depending on what platform you are using. Your content must be engaging, interesting, and should promote your product, but not too much. If every single post you make links to your products and presents like an ad, customers will get bored or annoyed and will unfollow. A tip from a top marketing agency in Los Angeles is to use the 80-20 rule. 80% of your content should be content that doesn’t directly promote your products, and 20% should be an ad and should directly link to your products. A great idea is to produce a “how-to” video that will show how to use your products but will not look like a blatant ad. Generally, opening a YouTube account for your company, where you can make instructional videos about your products, answer any frequently asked questions, and where you can hop on the latest trends while also being witty and showing your products is a great way to promote your business.
– Interactive content
In a whole world of constant content, it is important that you produce content that will engage your audience. Content that requires participation from the customer will surely have your customers stay on your page for a long time, and it will also be memorable and stay in their minds. Los Angeles marketing agencies highly recommend interactive content, as that is what stands out among everything else. On Instagram, a poll can be made on your story, where the user will get the opportunity to choose their option, or a live Q&A type option. Interactive content is new, fun, and different, so it should definitely be in your social media marketing strategy.
– Follow up
Another important step in social media marketing is the analysis that comes after. By reviewing the statistics gathered, you will start to understand whether you are going in the right direction or not. This analysis will show you whether you are reaching your target audience or not, how effective your posts are, and if you are making revenue from them or not. According to these results, you can start to tweak your strategy so that you reach the audience you want or embrace the audience you have gathered. There are many online analytics tools you can use to gather the information you need.
3. Shoppable Posts
Social media platforms are one of the biggest forms of digital marketing, and usually the most effective if done right. One marketing agency in Los Angeles reports that 72% of Instagram users have purchased at least one product from Instagram. 70% of users on Pinterest, specifically to search for new and innovative products to purchase. This means social media is a big opportunity to gain new customers. These platforms have made social media marketing very easy, with updated marketing features every day. Instagram has the “swipe up” feature on stories and posts if you are a business account with more than 10 000 followers. This means you won’t have to convince people to exit the post and click the link in the bio but will make the process of accessing your website so much quicker and easier. You can also tag your products on your own pictures, so one click will show the product name and price, and if clicked again will go straight to your website. Another cool feature on Instagram is when announcing a new launch, customers can also click on the countdown to set a reminder on their account so they will know when they can purchase these new products. Facebook, Pinterest, and other platforms all have their own social media marketing options, and you should select the one that you think best fits your brand and target audience requirements.
Remember, people usually don’t have a lot of time on their hands. Marketing agencies in Los Angeles noted that the average person on social media only spends around 2 seconds on each post as they are scrolling. If they like something they see, they want to be led to the purchasing or related products immediately. If your links and forwarding buttons are hidden, you are going to be losing customers. No one is going to use their time to find your website or product, and the time they could be spending on your website will be taken up by a competitor. That’s why it is important that your call-to-actions are visible and easy to access. Place them in your bios, under the posts, in email signatures, and so on.
4. Make your customers feel special
2020 is the year where personalized marketing is going to make it big. People can now easily tell that an ad is generic and doesn’t have any connection to them. So, traditional advertising formats are becoming less and less effective when it comes to promotion. According to a survey conducted by a marketing agency in Los Angeles, 90% of surveyed people found personalization highly appealing. 80% admitted they would rather spend their time and money on a business that offered them a personalized experience, as opposed to a business with a generic one size fits all ads. So you must create targeted ads that will fit your target audiences’ needs and likes, and this is where your marketing personas will really come in handy. For example, if your business sends out email lists, then try to segment these lists according to customer needs and personalize the email content being sent. This way, it will catch the attention of a customer and make them feel noticed by the company. Personalization is a great opportunity to really connect with your audience, so don’t miss out.
Customer service must become one of your top priorities as a company. Even if your product is the only one in the world and works perfectly, if your customer service is iffy, then customers will not come to you. You will have to do everything in your power to make your customers feel valued and special. If they have any problems, don’t ignore or block them. This can lead to them posting about it or telling all their friends, and not only will you lose potential and existing customers, but you will also earn a bad reputation. Instead, reply as quick as possible and help them through their problems. Even if they are dissatisfied with the product, they will surely come back if they are treated well, and their issues are resolved. Their comments and feedback is also a good opportunity for you to see where your business is lacking and has space to improve. Instead of spending tons of money on market research, you can just read your comments!
Answer any and all questions that you receive, even if they seem repetitive or irrelevant. When answering messages or comments, try to reply with “Dear and the name they have on social media” to make your conversation seem more personal and less formal. Your customers may indirectly become brand ambassadors because they will recommend your business to other potential customers, increasing your exposure and revenue. A trick many Los Angeles marketing agencies recommend is sending your new or loyal customers some samples of your product or coupon for your service. This will surely make them feel highly appreciated, and if they like it, they are very likely to purchase more and recommend to their friends.
Keep in mind that these are only tips to help you promote your business.
There is really no formula for a business promotion that works for everyone. Every business, target audience, and product is different, and every promotion strategy will also be different. Never be afraid to experiment with different platforms and ads to find what works best for you. It is important that you analyze the results after trying something new, to see who you are reaching and how effective your method is. If it isn’t getting the results you want, then change it up and keep moving forward. If it works, then use it as a starting point and develop and improve your strategy. Finding the perfect promotion method for your target audience is going to take some time, but once you find it, you will only need to maintain it for the long-term, and everything will become much less stressful.
Websites are essentially your face on the internet. It is the first thing that people will find when they search your name, and it will either have them hooked or put them off. It is a marketing tool that should help you gain more business and clients, and should always be updated. Without a good website, your online marketing and advertising will be pointless. There are new features being released every day that you should take advantage of to make your site seem more professional. Here are some signs that you should update your website according to top marketing agencies in Los Angeles.
1. Your website doesn’t make a good first impression
“First impressions last.” When someone visits your website, you only have 3-4 seconds to make a good first impression. Usually, the attention span of a new customer is very short, so if they don’t stay during the first few seconds, most likely they are not going to come back. Even if your product or service is known to be the best, yet your website leaves a wrong first impression, a customer will prefer to go to the competitor. Try entering the headspace of a new website visitor and look at your website to see what it looks like. You can also try to ask friends and family what comes to mind first when they look at the homepage of your website.
2. Your website isn’t memorable
“Almost everyone will make a good first impression, but only a few will make a good lasting impression.” Once you got a good first impression, you must work towards keeping the customers interested in your website. Everyone around your area will most likely have the same type of site, so you must stand out and be memorable. A website with a fresh and new look can help you to create a good lasting impression. Nothing says “trendy, successful and professional” more than a well-made website with new features and updated content. In order to beat your competition and stay ahead of the game, you must give your clients and new visitors a reason to use your website and to talk about it later. Mix it up by using new colors, fonts, and new content.
Marketing agencies in Los Angeles always experiment with risky features and colors, so you shouldn’t be afraid to try new things. Nowadays everything is the same and people are tired of it and are always on the lookout, something that’s different. Take the time to recall some websites that have had a lasting impression on you, and try to figure out which features contributed to this good impression and incorporate something similar to your website.
3. Your website doesn’t reflect your brand
As a business owner, how you see yourself and your products and how the audience sees you is your brand. Finding and building your brand may sound complicated, but it isn’t very difficult. Firstly, you must discover how you see yourself and your company and then how others see you. Gather some information from friends and family by surveys or something similar to find out how others see you. Now, combine these two descriptions and voila you have your brand. It is essential that you portray your brand through your website as it is what people should notice and think of first. Your brand should include your objectives, morals, and goals, and those should somehow come across when someone views your website.
- You have undergone a rebranding
Of course, no one expects your brand to stay the same forever. Just as people change, so do companies, and their brands should change alongside them. A rebranding can mean new logo design, tagline, new colors, and fonts, or even a completely new brand guideline. Your website should be a big part of your online marketing strategy, so just as your brand changes, so should your website. It will seem unprofessional and highly off-putting if you have changed the whole “look” of your company, yet your website still reflects your old beliefs and designs. It will also confuse any newcomers who know of your new brand and try to look up more information about you.
4. Your website is outdated
This is the point that can really make or break the experience of a visitor on your website.
The saying “Old school is cool” shouldn’t be applicable to the functionality of your website. The internet, digital media, and online marketing are ever-evolving tools and go through many changes and shifts each year. The standards for websites customers have in their heads change alongside the development of new tools and technologies. The potential clients’ likes, dislikes, and preferences change just as fast, and what was trendy and popular, may become outdated tomorrow. If you want your website to be effective and bring in revenue, you need to become agile with your strategy and website. If your website was built 1-2 years ago or even later, then it is very likely very behind in terms of design and functionality. The code is probably outdated and is slowing down the loading speed. There may also be new browsers that have requirements that your website doesn’t meet, so it is incompatible with the newer websites clients are using. Just because the content is updated and fresh, does not necessarily mean the website is. Even if you feel sentimental and attached to your old website design, it is time to upgrade it to increase clients and revenue.
- Non-mobile-friendly websites
This is one of the gravest mistakes you can make as a company when it comes to a website. 50% of internet users use their mobile phones for access. Imagine if someone is walking down the street and notices your company name and wants to check it out while they’re on the bus. Or if a friend recommended your company in a text message, and the person doesn’t want to go get their laptop. So many potential customers will be lost if your website is not mobile-friendly. Even if you have top-notch design and content, if a website isn’t responsive on the phone, many customers will turn away from your company. Marketing agencies in Los Angeles have concluded that over 60% of all website traffic is conducted by mobile devices. Chances are most of your customers are in that 60% who want to access your website on their phone. You can be very sure that at some point, the rest of the customers will want to use your website on their phone too. It is also highly likely that the first interaction a potential customer will have with your website is on a mobile phone if they discover you through social media such as Instagram or Twitter. Mobile phone traffic isn’t going away anytime soon, and your website shouldn’t either. With may new website templates, you can choose to show or hide specific page blocks only on a mobile device, to optimize and engage the user more with your site. You will be surprised how many more customers you will attract with a fresh website with al the new features and a mobile-accessible option.
5. Ineffective Pathway
When a customer enters your page, there should be a logical pathway they follow. For effective website design, you will need an effective menu. This menu should be attractive to click on and should include all your pages. Aside from the menu, all your pages should encourage the customer to stay on your website and should lead them to the next page on your website. If your website includes a whole variety of content, a great tool to include on your site is a search bar. If a customer has come onto your website searching for something specific, they should be able to find it using the search bar. But as I mentioned above, you should also find a way to make them stay, with a “recommended” section or something similar to help them find other things you offer.
- “Call to Action” missing
If you’re wondering what a call-to-action is, then this is your first mistake. Everyone knows a website should have a contact me page, but most customers do not have time to look for it or to fill out their contact details. A call-to-action is simply a button or an area of your website that encourages action such as “sign-up now” or “get started today.” This is not just a button, or you can add randomly here and there. It must be placed strategically in order to keep the customer’s interest and offer them the opportunity to see more content and keep up with your website. You must never your potential customers wondering what their next step to see more content is. It must be subtle and intuitive but easy-to-find.
6. You have a high bounce rate
This is a very important factor for your website. If you have been spending time and money on an SEO and a marketing strategy, chances are you are successively bringing a lot of traffic to your website. But, right as they access the homepage of your website, the bounce right off, that means you have a big problem. You are losing clients and potential customers.
Your bounce rate defines the percentage of visitors to your website who exit the website after only viewing one page. A high bounce rate means that something you are doing is wrong; it has to do with either the content, the navigation, or the overall design of your website. Generally, a 40-60% bounce rate is considered to be normal, but this can vary according to the industry. You can check the bounce rate of your website using Google Analytics. Log in and then access the Acquisition >> Overview tab. Your end goal of a website should be to make your bounce rate as low as possible. Having a low bounce rate shows that visitors find your website to be worth their time. So, the lower your bounce rate is, the more opportunities there are to increase sales. Experiment with new designs, fonts, colors, and content. After some time, use an analytics site to see if the bounce rate has changed. If it has lowered, this means customers are liking this new look and stick around longer on your website. If the bounce rate has stayed the same or has gone higher, then try out other new features and designs to see if those will change the rate. The bounce rate of your website is one of the key clues into how your website is doing with customers, so take advantage of this and use it to its fullest potential. Many marketing agencies in Los Angeles would consider the bounce rate one of the most important tools in a website designer toolbox.
7. Your website is too slow: website update is needed
The target loading time of your website should be under 5 seconds. If you aren’t sure how fast your website loads, you can use tools like GTmetrix or Pingdom to check how long it takes for your site to open, along with which files are causing it to be slow. Remember to test everything, as it may be fast on Internet Explorer, but slow on Google Chrome. You must always keep in mind that you only have 4 seconds to make a good impression on a potential client. If 3 of those 4 seconds are spent on loading your website, then this will cause a big problem, because the visitor will exit your website before they even see the design you spent so much time on. Don’t miss out on opportunities by making a fresh design but having no one around to see it.
A few more words about website update.
If you went through this list and found it relatable to your website, then take this as a sign from the universe that you need to update it! Remember that your website, not a liability, and it is there to promote your work and help new customers discover your brand, so treat it like an asset. Any marketing agency in Los Angeles will tell you that no harm can be done with a website update, so what are you waiting for, get to redesigning
At least once a week, the hashtags “canceled” and “___isoverparty” are trending on Twitter. The power social media has is very evident here, and a simple online marketing mistake can cost you your company. It is tough to bounce back once you are canceled,or once you get a bad reputation. I will share with you some of the most common online marketing mistakes to avoid, according to my experience and some of the top marketing agencies in Los Angeles.
1. Ignoring or Neglecting Your Customers
One of the critical parts of building a successful business or brand is the customers. Your primary aim for online marketing should be to achieve customer satisfaction, and if your customers aren’t happy, then you are getting nowhere. Marketing agencies in Los Angeles report that 80% of all customers use social media to reach out to companies. So essentially, social media is a vital part of online marketing and brand image. A lack of response leads the customer to believe that they are not essential, and most will turn away from using what you advertise after being ignored. Social media pages of airlines are usually an excellent example of online marketing. Below, this customer may have even tweeted this as a joke, but the “JetBlue Airways” twitter response is sure to have made them feel heard and appreciated. It’s things like this that get people to stay loyal and always come back to you. This is also something that is sure to get around, as people love sharing their experiences with companies, whether it be to praise them or to warn others to stay away. One bad customer experience can be fatal to a smaller brand, so be sure to avoid this common online marketing mistake.
2. Being Too Pushy
It is essential that you are not too pushy with sales. A common online marketing mistake is that people often consider social media as an advertising medium when it should be a platform to engage customers while also promoting your brand and increasing awareness. People follow a page to stay updated, so you should provide them with engaging and intriguing content to keep them coming back. If all your posts are urging customers to make a purchase or are directly promoting your product, customers will be annoyed and turn away. Not to mention, too many sales posts portray a lack of originality and professionalism. Social media is based on building relationships, and if your page fails to do that, then your followers will surely leave.
But by following this rule, you must also make sure that you do not overwhelm followers with too much unrelated content. It is great to post memes and funny posts every few posts, but if you don’t promote your products, enough followers will unfollow, deeming your page purposeless. A small tip is to use the 80/20 rule if you’re unsure what to post. 80% of posts should be of some value to the audience, and 20% should be direct promotional activity. Once you start to be more active, you will get the hang of it and realize what your audience prefers to see.
3. Being Too Formal/Informal
Just because another business is “popping off” because of the brand’s funny or sarcastic personality, doesn’t mean you will too. What may work for another brand will not always work for you. You shouldn’t be striving to be one specific adjective, such as funny. Instead, you should focus on being open and friendly while maintaining your brand personality. Try to create and keep a steady online personality, so people will always know what to expect. In order to create a brand personality, you must thoroughly understand your target audience. A witty personality may attract millennials but will usually be off-putting to older customers. Being too casual with customers may also make you seem unprofessional.
At the same time, it is crucial to remember that social media is popular because it is friendly and casual. Everyone knows there’s a person behind a brand social media and not a robot, so that is how you should come across. Using traditional media terms such as “Sir/Madam” or “To whomever it may concern” will make you seem dated and lacking. It’s essential to keep the customer feel comfortable but still give them the impression that they are speaking to someone who is a professional who knows what they’re doing. A small tip used by marketing agencies in Los Angeles is when responding to someone online is to look at their page and see what their name is listed as, and respond with “Dear Name.” This makes it more personal yet also keeps it professional. Whichever personality approach you choose, consistency is key. It is most important that you stick to one brand mindset and develop it without drastically changing it.
4. Having too much Presence
More is not always better. Being an active presence on all social media platforms is not only going to be time-consuming and difficult but also purposeless. It is much wiser to spend your time perfecting your brand personality on two or three social media platforms than it is to provide mediocre content on many. Deciding which platform to use requires knowledge of your content and target audience. Imagine what your average customer looks like, their habits, and their daily activities. Take the time to build marketing personas, which is a sketch of a segment of your audience and should include some basic details such as age, gender, salary, location, and education. Using these personas, you should be able to find research regarding which social media platform they tend to use the most. You should also consider the type of content you are going to be putting out. For example, if your content is an image- and graphics-based, then you should consider using Instagram, Facebook, and Pinterest. A small tip from Los Angeles marketing agencies is always to attach images, even if your content depends on the text. Pictures always catch the reader’s eye first and attract them to the content. If your content is text-based, such as offering professional advice, then considering using Facebook, Twitter, and LinkedIn.
But, keeping all this in mind, it is also important to maintain a presence on the big three of social media, which are Facebook, Twitter, and LinkedIn. Even if you aren’t actively posting on these pages, you should still keep it updated, and it should have all the links to your more active social media pages. These “big three” are what usually come up when a brand is searched on Google, so try to lead a new customer to your more active pages through all your more dormant ones.
5. Not Tracking your Progress
To get the most you can out of online marketing, you should always analyze the results, and this includes the negative and the positive. This will help you in many aspects. You will understand if you’re reaching your target audience or not. You might be surprised at the customers you reach with your content, and it may be the polar opposite of your expected target audience. If you can’t choose what social media platform to use most, then try keeping a few pages on different platforms active and assess the analytics. If two of your pages are getting more attention, then it is time to leave the rest and amp up the content on these platforms. Online marketing can be a tricky area at the beginning, so it is crucial that you analyze your results and make changes to your strategy every week or so. It is also important to look at the big picture. For example, lots of likes mean nothing if you aren’t getting any comment, or your engagement blade is staying low. If, after some time, your account is growing, but your revenue isn’t, then it is time to alter your online marketing strategy.
6. Not Accepting Negative Feedback
Social media is all about interactions. It is a back-and-forth conversation between a brand and a customer. Reading and responding to negative comments and criticism will give you more insight into what the customers think of you. It will show you where you can improve, and what will bring in more customers. If you respond to a customer voicing their negative opinion about an aspect of your product, it will make the customer feel heard and appreciated, ensuring that they stay loyal even after an unpleasant experience. Before the age of social media marketing, a brand would’ve spent lots of money on conducting market research with surveys and questionnaires in order to gather customer opinions. But now brands receive free reviews in the form of comments and tweets, so you should always seize this opportunity. It can also severely harm your brand if you don’t. Jeffree Star, a famous beauty Youtuber, and owner of his own cosmetic brand has recently been under fire of accusations from fans. Apparently, Jeffree Star blocks everyone who voices an unfavorable opinion or complaint about the cosmetic products. This also includes fans who have supported him for years yet aren’t satisfied with a single product; they are also immediately blocked. Jeffree even goes as far as to harshly respond to those complaining about hair in their products, which lead to him losing many fans and gaining a horrible reputation.
7. Online Marketing: Posting Inconsistently
This is a huge online marketing mistake that includes a few aspects within itself. Here are some of those.
Posting Similar Content
Posting alike content constantly will leave people with the impression that the brand is boring, and there isn’t much creativity there. You should always maintain a consistent personality, but that doesn’t mean posting similar content all the time. Instead of posting links or random quotes all the time, take the time to analyze your target audience and stay in tune with it. Posting similar content, you are sure to lose your whole following in a very short amount of time. Your page should portray a message, should advertise your products while also being fresh and exciting, and should keep your followers engaged.
If you find yourself stuck or running out of ideas, then spend some time studying pages of competitors, and compare them to yours. Pick out what their best qualities are and use it to your advantage while also giving it a personal twist.
Posting Too Much
Everyone hates those irritating brands that keep putting out content on their social media platforms, to the point where it fills up the customers’ timelines. Posting too much at once is a terrible idea, and will lead to you losing all your followers. Customers do not want to go on social media and just see posts from one brand constantly. If you keep posting, a customer will most likely unfollow or overlook all your posts. Wherein posting similar content will make a customer simply overlook the posts, posting too much will seriously annoy the customer, and this will likely stick in their mind, and they will avoid making any purchases from you.
Not Posting Enough
Updating once in a while is NOT going to do the trick. In a constantly developing world, you need to stay on your toes and watch out. If you aren’t putting content on a customer’s timeline, then that means that the slot is taken up by your competitors. There are so many brands and pages out there that if you don’t constantly remind the customer of your brand, they will most likely forget. It will also make your page seem careless and unprofessional. According to many marketing agencies from Los Angeles, if a customer goes onto a page to see that the latest post is older than two days, then they will most likely not follow.
What to avoid in Online Marketing
To avoid all the above-mentioned problems, I would recommend creating a content calendar and sticking to it. This calendar should include the types of posts, captions, dates, and times. Once your engagement grows, and you realize you’re on the right track, then you can be less strict with yourself.
Online marketing is a tough area to master, but you must understand that it holds opportunities and growth possibilities that you will not find anywhere else. By avoiding these common mistakes and staying on track you are sure to see improvement for your brand.