How to Improve Your Google Ads Quality Score
The best way to generate revenue for your business from day 1 is by using pay per click (PPC) advertising. Your ad campaigns will get you paid each time someone clicks on them to visit your site. If you are considering PPC, then the best place to start is the biggest platform, Google Ads.
Because there is so much opportunity, there is also that much competition. If you aren’t sure of what you are doing, you may lose lots of money. But, if you start to develop your skills for advertising, then you can make lots of profit with PPC even in the first phase.
One of the biggest keys to a successful Google Ads campaign is understanding your quality score and making it as high as you can.
Our team has compiled a helpful list of tips to raise your Google Ads quality score.
Why is having a high Google Ads quality score so important?
Before we jump into the tactics to help you improve your quality score, it’s important to understand why it is important in the first place. If you don’t know why a good score is crucial, you won’t be investing enough in it, and that is a huge mistake.
Anytime a person searches a specific term in Google, some ads may show above and to the side of the search results. These ads will only be shown if advertisers are interested in bidding on the phrase or word in the search term.
Ads are put in order based on their ad rank, which is important in all aspects of PPC campaigns. This is composed of two factors: how much you bid and your quality score.
The quality score points to how useful your page for the person searching a specific term, so basically, ad relevance. Depending on the specific keyword being searched, your landing page is going to receive an individual quality score for every keyword in your campaign. Usually, they are around one specific number (1 to 10), but sometimes you may see a variation in the scores. These scores affect many things in your campaign, so you must work to keep them high.
#1 – Quality score affects your CPC
Because ad rank is determined by a specific formula that involves multiplying the quality score by CPC, that means you can only decrease your CPC by improving your quality score.
A page with higher landing page quality will shop up higher on the ad spots, and these have a higher click-through rate along with an overall lower cost. The ads in the higher group have better quality scores than those campaigns that are in the ad group on the right part of the search engine.
If you want to drive traffic to a bad landing page with a high bounce rate, you will need to pay much more per click. This also applies to the opposite.
#2 – You can get lower bid estimates
Once you set up an advertising campaign on Google Ads, you will start to get bid estimates. These are the amounts that Google itself recommends to bid if you want to appear in the top ad spots when a relevant phrase is searched. It isn’t always super accurate, since there are a bunch of factors that go into when an ad campaign appears, but it’s a good guide. If you have a consistently good quality score, Google will factor this into your bid estimates. That means you will be able to set an accurate maximum bid right from the start.
#3 – A higher quality score means a better ad position
This is directly connected to the first reason, so we won’t get too detailed.
Once you start to improve the quality score during an advertising campaign, you will notice that your average ad rank starts to gradually
improve as well.
This is because of the ad rank formula. The higher your quality score is, the better your ad rank becomes.
#4 - Many extensions require high-quality scores
A great way to get a better click-through rate on your ads is by using ad extensions.
These are features that will make your ad campaign stand out to a potential customer, and will generate a higher CTR.
There are some common extensions:
- Locations
- Business contact info
- Star ratings
- Sitelinks (links to different parts of your site)
Some of these are automatically added by Google, but some have to be set up by you. In order for these extensions to appear, you need a high enough quality score and ad rank. If your score is very low, it will be difficult to get them to show, since your ad rank will also be low. You are going to have to pay tons per click, and it isn’t going to be worth it.
How to increase your ad quality score
Step #1: Know what a quality score really means
So, now that you know the basics of a quality score is, let’s get a little more advanced. To fully understand how your quality score will be calculated, you first must understand the context of how it formed.
Quality score is always calculated on exact match keywords: When you start a campaign on Google Ads, you must make ad groups and then select keywords to target within them.
There are three types of keywords that you are able to specify:
- Exact – If you enter a keyword in square brackets (e.g. [digital marketing agencies]), your ad will only appear for that exact search.
- Phrase – If you enter a keyword in quotes (e.g., “digital marketing agencies”), your ad will show up for any search that contains the phrase (like “best digital marketing agencies”)
- Broad – If you just enter a keyword (e.g., digital marketing agency), your ad will appear for any search with those words in any order, including any synonyms (like marketing agencies for digital companies)
You will usually want to start off with exact keywords to make sure your ads are relevant. That’s how you will be able to cut down on showing up for unprofitable and irrelevant searches. If the search volume seems too low, you can also use the phrase match. It’s important to note that your quality score will only be based on how well your ad is performing for exact match keywords.
Quality score is calculated by keywords: When you start running your campaign, you will see that there is a column section in the keywords reports for your keyword quality score. You will notice that the same ad group can get different quality scores for each keyword.
To calculate your score, Google will look at a number of things, including how other advertiser’s ads are performing.
Google won’t just look at isolated factors, since they change based on the keywords. For example, keywords with buying intent may have a higher CTR than other keywords.
If your ad and landing page is performing better than other advertisers, your quality score is going be higher than the rest, and the opposite also applies.
Quality score is calculated by your account: Lastly, Google also factors in the performance of your ad campaigns and currents ads too. If you are consistently creating good advertising campaigns, Google will know that. You will get the benefit of the doubt, so they will be assuming that your next one will also be great. You will also have an easier time getting a high-quality score.
Step #2: Factors that may tell Google that your ad is good
Google bases their perception of quality on how they think the searcher experience will be. The highest quality search will leave people completely satisfied and make it easy to find results. This is based on specific metrics, such as the click-through rate of your ad.
So, if many people are clicking on your ad, then they are finding it relevant and interesting. A good CTR is going to raise your quality score.
CTR Factor 1 – The headline: The one thing that stands out most in an ad is the headline. If you mess up the headline, it won’t matter how great the rest of the ad is. You won’t be getting a good CTR or building a high bounce rate. Remember, you only have 25 characters to convert a viewer to a customer, so you have to make it count. A rule of thumb is to include the keywords in your headline. Then, you will have used up 50-75% of your characters already. Use the rest of the words to make a good offer or statement to attract clicks and increase conversion rates.
CTR Factor 2 – The description: Another major aspect of your ad that will impact your CTR is your description of the ad text.
Your headline is going to attract attention, but sometimes searchers will need some extra convincing in order to click.
To create a description that forms a high CTR, there are some different approaches that you should try:
- List features and benefits
- Point out your potential customer (e.g., “perfect for new businesses”)
- Add a call to action (e.g., “call us today for an appointment”)
For this step, try to test out different types of descriptions in the ad to see which works best. But in the end, it comes down to fully knowing your potential customers.
In general, features usually perform worse than benefits. This is because most people are more interested in the results they will get from the product rather than the technical aspects. Although, if your customers are more professional and sophisticated, you should opt for listing the features instead.
CTR Factor 3 – The keyword targeting: Lastly, your CTR will also be heavily impacted by specific keywords you are going to be targeting from searches.
Researchers will be looking for their specific keywords, so you must include these in each main section (headline and description).
On top of that, stay away from comparing CTRs of different keywords, as this is just going to stress you out for no reason. You shouldn’t be wondering why the CTR for certain keywords is lower than the rest. It may also be because that searchers of those keywords click more or less often.
For example, someone searching “buy dinner table” is likely to click on lots of results to see what’s out there. So, CTRs will be on the higher side for all advertisers, but so will the bounce rate.
But, if someone is searching for something with a smaller variety, they might be satisfied with only the first result. For example, someone looking up “emergency repairman” won’t too worried about comparing various services; they just need the fastest one they can get. So, they may pick the ad campaign with the highest quality score along with ad rank.
If you have a high-quality score, but a lower CTR, don’t fret too much. This only means that your CTR is better than all the competing advertisers for the specific keyword.
Hire a professional internet marketing company to help you conduct keyword research for your business.
Conclusion
If you’re going to try out using Google Ads, which we think is a great way to generate traction and diversify your sources of traffic, you must focus on getting a high-quality score.
This is essential to generating cheaper traffic, but also usually goes along with great keyword targeting and well-made landing pages. So, this leads to the most profitable campaigns, also having a good quality score. While these two steps may seem not enough, they truly are. A lot of work goes into doing these two steps well, so you must be ready to invest your time and energy.
At first, it isn’t going to be easy, and you will surely get frustrated at how the system works, but it truly is worth continuing until you reach your goals. If you have any issues concerning raising your quality score, you can contact our professional digital marketing team for expert help.
9 Easy Steps: How to Conduct a PPC Audit
Over 64% of people click on Google Ads when they are looking for a product or service online.
This offers up a lot of potentials to attract new customers. Are you getting the most out of the pay-per-click ads you are using? No, really. Can you remember when was the last time you looked closely at how much you’re spending and where you might be able to extract more benefits? Here are some techniques to help you conduct a proper PPC audit.
What is a PPC audit?
A PPC audit is the assessment of the performance, costs, and returns of your ad campaigns, ad groups, and individual ads. This will help you understand how your paid advertising strategy is doing and where you can improve.
Why should I conduct a PPC audit?
If you are running your first PPC campaign, you may have heard people say to conduct an audit. But, what is the true value of auditing your campaign? Here are a few of the benefits you will get from doing this.
- You’ll see how your strategy performs over time: If you are investing your time and money into a marketing campaign, you will want to know what is working and what isn’t. A PPC audit lets you see how well your strategy works over time and what you can do to improve.
- You’ll discover performance issues: It’s important to constantly monitor and update your campaign to reach maximum potential. A PPC audit will help you notice the issues in your strategy and fix them; however, you can. Without an audit, you won’t know what you are doing wrong.
- You’ll see how you stack up to your competition: PPC audits give you a deeper insight into your campaign’s performance. You can use this information to compare jut show well your ad is doing.
- You’ll discover where you can improve your campaign: No matter how well your digital marketing campaign is doing, there is always some room for improvement. A PPC audit will help you discover exactly how you can optimize your campaign to improve the performance.
· You’ll learn about your audience: A PPC audit will help you understand exactly how your target audience interacts with your ads. Then, you will know what your audience likes and what parts of your ad you can improve for better customer experience.
The PPC audit checklist
Are you worried about never having done a PPC audit before? Don’t fret; our professional team is here to help you. We have created a small checklist to help you start and finish your first PPC account audit.
1. Choose a date range.
The first step to a successful PPC audit is to set the date range to ensure you have enough information to analyze. If you look at a small set of data that spans only over 30 days, then this isn’t great. You won’t have enough data to see how your changes are taking effect. It’s best if you choose a broader set of data to be able to measure results accurately.
You are going to need about three months’ or more worth of data to analyze. This will be enough to see if your strategy is working. Of course, you can also look at more data for a fuller scope of your marketing campaign, but three months is the minimum.
2. Download your data
Since you are going to be analyzing lots of data, you will want to download the data for easier analysis. You can simply export your information by entering your Google Ad’s account. By doing this, you can choose to download all your PPC account data, data from specific campaigns, or set custom exports. If you are using Bing ads, you will also need the data from these ads. Once you have both these data sets, you can compare to see which one is doing better and try to understand why. You can input all this data into an Excel spreadsheet to keep it organized.
3. Plan out your budget
When you’re conducting a PPC audit, make sure you know how much you are spending on all your campaigns. Record this data, so you know how much value you are getting compared to how much you’re spending. Track your cost-per-click (CPC) and see how many clicks you are getting for your budget. This is crucial to know when you are setting up an audit as it helps understand the success level of your campaign. This is important information to know when you’re setting up your audit because it will help you understand how successful your campaign is.
4. Look at your ads
This is one of the only non-calculable aspects of your PPC campaign that you must monitor. Looking at your ad content is very important when you are analyzing your campaign. Your ad content is what strongly impacts your audience and how they react.
Firstly, you must check that your ad is targeted to a certain group of people. You must have a target audience in mind when you design your campaign. If you don’t know exactly who you wish to target, take the time to think of a group of people you think will enjoy your product or service.
Then, see if your ad content covers the question “what’s in it for me?” When people look at your ad, they should immediately understand what they will get when they choose your business. Your ad must list the benefits and features of your products or services.
In addition, make sure there is a clear call-to-action on your ad. CTAs are valuable for converting leads.
When you are looking over your PPC ad, make sure you have keywords integrated on your page. If you want to increase your ad relevancy, you must be using relevant keywords.
This is actually one of the most important steps in your checklist, as ad content is what customers see and what attracts them to your products or services.
5. Check and note your quality score.
Next on our checklist is the quality score of your PPC campaign. Along with a maximum bid, this is what determines the placement of your ads. If you want to better your ad placement, you must increase your quality score.
Factors like ad relevancy and click-through rate are what determine your quality score. If your ad is relevant to someone’s search query, they are likely to click on it.
Pay close attention to your quality score when conducting a PPC audit. If your quality score is low, then you must work on improving it, which will lead to a better overall performance of your ad. If your quality score is good, then you can continue with the methods you use to keep the rankings.
6. Edit your keyword targeting
As you go through with your PPC audit, you will need to audit your keyword choices. Keywords are the driving force of your PPC success. If you want to bring the right leads to your ads, then you must select relevant keywords.
A small tip is to always opt for long-tail keywords that contain at least three words. For example, “book shops in Harrisburg, PA.”
Long-tail keywords will drive more leads to your page, and you will be more likely to be clicked on. Too many people use broad keywords, so you must be specific in order to stand out. If you aren’t using some long-tail keywords in your strategy, then now is the time to optimize to create a more effective marketing campaign.
7. Analyze your click-through and conversion rate
Next, in our PPC audit checklist, we have combined two metrics that go hand-in-hand with one another. The CTR on your ads will influence your conversion rate optimization, so you must look at them both.
CTR is an important factor in your ad’s success. Monitoring it is vital to understand if people are interested in your ads. You will have the opportunity to see just how many people look at the ad in their search results and click on it.
If your CTR is low, you must rethink your ad. Something must be modified to have more people see it and click on it.
But, just having a high CTR isn’t enough. If your CTR is significantly high, but your conversion rate isn’t, which means customers don’t like what they see after they click on your ad. So, your landing page somehow isn’t relevant to your ad.
In the end, your goal should be to have a high CTR along with a high conversation rate. So, not only will people see your ad, but they will also convert. Monitor both of these factors together to see the areas where you can improve.
8. Review your bids
When you are running your PPC campaign, keep track of your bidding amounts. You should monitor this amount to see how much you spend to get leads for your business. Be careful not to overspend, so that there is still enough room to make a profit. If you spend 15$ each time a person clicks on your ad and they buy a $20 product, then your profit margin is thin. Instead, maybe take the time to reevaluate your campaign strategy to lower costs for more profit. Analyzing your bidding amounts will help you see if you are getting what you are paying for.
9. Check your location targeting.
Location analysis is a very valuable tool for any PPC audit. When you are running your PPC ads, these may appear in the search results for different cities or states. This is more true if you have a significant online presence and sell your products all over the country.
With location analysis, you will be able to see exactly where your ads are performing best. You can see the different cities where your ad is visible and how they appear. It’s a good way to understand where your target audience is and where your business is booming.
You can also see where you should increase ad spending. If certain locations drive better results, then maybe you should allocate more of your budget to target people in those cities because you know you will get your money’s worth.
Location analysis helps figure out where to move funds for successful campaign results.
Bonus: Compile areas of wasted spend
Companies don’t like wasting money. So, if you plan to invest your time and money into a digital marketing strategy, then make sure it is worth it. If your campaign isn’t optimized properly, you risk having lots of wasted spending.
Wasted spend is how much you are losing from your Google Ad’s campaign. It will show you the aspects where you miss out on conversions or spend too much money on leads.
One of the biggest culprits of wasted spend is irrelevant keywords. Many times, you will have great keywords, but there are some irrelevant keywords that make your ad appear where it shouldn’t. People will click on your ad and end up on an irrelevant page, leading to a low conversion rate.
For example, let’s imagine you are operating a bakery, and you created a PPC ad to advertise your carrot cake to party-throwers, brides, and more. Your long-tail keyword is “carrot cake.” Now, imagine someone is searching for carrot cake pops. Even though you don’t sell cake pops, your bakery ad may show up. This will lead to people clicking on it but leave your page after they see that it is irrelevant. You end up wasting your money on ads that leads won’t find useful, and your campaign will be pointless.
This is where negative keywords can solve this problem. These are the words that are related to your other keywords but aren’t relevant. In this example, “pop” can be a negative keyword to ensure you don’t show up in search results for cake pops. This trick can help you reduce your wasted ad spend by a lot.
As you can see, conducting a PPC audit isn’t as hard as it seems. Contact Mirdon Production today at 888-308-0008 or online. We always tell our clients that It is essential for any successful digital marketing campaign, as it will help you see what you are doing right and what still needs some improvement. So get out there and start auditing!
Headline tips to improve click-through rates
Have you ever noticed that you may have a large number of social media followers, but when it comes to leading these people to your website, the conversions are just not there? Or even worse, have you ever paid for an ad just for it to fall flat and have no results? If these problems sound familiar to you, chances are you are doing one thing wrong. That is writing bad headlines for your posts and articles. A bad headline leads to a decrease in the audience, your quality leads to decline, your call-to-actions are ignored, and your revenue starts to drop.
Bad headlines are all over the marketing world, especially on social media platforms like Instagram, Facebook, and Twitter. Writing headlines isn’t easy, and it isn’t your fault that you just can’t seem to get it right. A good headline is essential for clicks on social media, your blog, and your sales page. Once you find the perfect headline, you can use it everywhere, on your sales site, titles on presentations, titles of blog posts, and in-person sales communication. But how do followers turn into website traffic, and how can you write professional and attention-grabbing headlines? We are here to offer you some strategies and examples!
Main Types of Headlines
Social Proof Headlines
First, think of the last item you purchased on Amazon. Did you check the reviews before you made your final decision? This answer is most likely going to be a definite yes. Around 95% of people from the ages of 18 to 34 read local business reviews and trust online reviews more than they would trust personal recommendations. 57% of all consumers will only purchase from a business that has four or more stars. These statistics tell a story, and it’s that people want to see the reaction of other people before they make any transaction. So, by integrating social proof in the headlines you write, you jumpstart this process.
Examples of social proof headlines:
- Why Writers Are In Love With This Grammar App
- $20k+ Drop Shippers Are Shipping Using This Automation Tool (And Here’s Why)
- 10,000 Digital Marketing Agencies Are Using This App to Hire Freelancers
Headlines like this are leveraging social proof and even taking it further by adding high-authority sources.
Imagine you are looking for a knife set online, and you stumble upon a review from Gordon Ramsey saying this is the best knife set he has ever used? You would obviously stop looking and purchase that on the spot, right? Many companies use headlines with celebrity names to catch the attention of readers.
Here is an example, the company Hootsuite used Seth Rogen’s celebrity status in their Twitter headline:
By leveraging the social proof of well-known professionals, you can make your headlines that much more clickable.
Threat Headlines
Threat headlines sound scary, but they aren’t. They catch a viewer’s eye almost immediately. It’s why many movies begin with the main character encountering a problem and ultimately finding a successful resolution. This doesn’t mean you are going to kidnap someone if they don’t read your article. Instead, you are going to show a reader how they can avoid a specific pain by reading your article.
Some examples of threat headlines:
- 13 Things to Do so You Don’t Lose Your Cat
- Read This Checklist Before Flying to Italy
- The 5 Biggest Mistakes Made by New Business Owners
So while a reader may be doing well now, they will jump into action after reading a headline similar to these.
Gain Headlines
Gain headlines follow a simple 2-step formula consisting of benefit and promise. What will a reader gain by clicking on your post, and what promise are you making them in return for a click?
- 10 Last Minute Valentine’s Day Gifts For Your Girlfriend
- 10 DIY Dinner Ideas Using Ingredients Already in Your Pantry
- 10 Easy At-Home Workouts for Beginners
For example, NYT Bestselling author Mark Manson is a master of these headlines. The headline, “5 Skills You Need to Be More Emotionally Intelligent than the Average Three-Year-Old,” will give the reader five skills to make them more emotionally intelligent and the promise that they will have a higher EQ than a toddler after reading this article.
Simple Ways to Improve Your Headlines
Now that you have read about the basics of good headlines for your posts, you can start to use your typing muscles. Here are some more strategies that you can use alone or with the above strategies to increase clicks from your headlines.
Add the Phrase “How To”
The “How To” headline can be added to the gain, social proof, and strategies mentioned above. It shows a reader that they will learn something new and valuable by reading your article.
For example:
This specific headline, “How to Work Out Like a Victoria’s Secret Model at the Gym,” posted by Harper’s Bazaar, used Victoria’s Secret’s social proof as leverage to make their post more clickable.
Communicate Time
If you show people how much time they are going to need to receive the benefit they are promised to gain from your headline, your clicks will start to grow. For example, using the headline “This quick quiz will reveal what essential spices you are missing in your pantry” promises the benefit of telling quiz takers how to make their dishes taste better. Remember, no one has time to read pages of text, and most readers prefer to know upfront how much time they will need to finish an article.
Add Fascination
Fascination is a part of your headline that makes people stop their scrolling and think, “That’s interesting.” The average person usually has an approximate attention span of 7 seconds, so this is slightly difficult to do. For example, the phone company ‘The Verge’ tweeted a photo of cows and used the headline “These cows already have 5G, and you don’t.” This may sound absurd, but it got tons of people to click on the article linked.
Define the Format of the Content
One way to guarantee a click on your headline is to define the format that follows after a click. What can a reader expect to get after they click your headline? If you are offering research, an infographic, an eBook, or a list, make sure you are showing that in your headline. Always make sure you are backing up what you are selling. Never lie in your headlines and promise something that your content won’t deliver. If you use click-bait headlines, you are only going to turn people off from your company and increase your bounce rate.
If you know what your audience is usually looking for, then make sure to include this in your content and in your headlines. Most people will click on an article that promises something of value to them. Always use headlines that identify a certain problem and offer a solution.
Find a Way to Be Unique
Often the content products or services you are offering will be similar to what other websites offer. Be sure to look over your competition and analyze the headlines they are using. To see what is and isn’t working out for them, check the comments on posts or the engagement on social media platforms. If you see that a certain headline style is working, then you can implement that in your content planning. Of course, this doesn’t mean copying competitors’ headlines. Instead, you must try your best to be unique and stand out. Your headlines must include your keywords and be compelling. They are the key to your results and SEO strategy as well. The more you differentiate yourself from your competition, the better.
High-quality headlines make all the difference in content and digital marketing. You only have around 5 seconds to grab a viewer’s attention online. If your headline isn’t up to par, you’ll lose a potential customer.
Find a way to stand out by using interesting phrases or jokes that encourage the user to click your headline for more information. Don’t overdo it, though; still clearly show what your viewers should expect when they click your article.
Use an Emotional Hook
Another interesting way to grab your viewer’s attention with your headline is to use emotional words and phrases. Words such as daring, rare, attractive, cool, unusual, unlimited, and similar phrases can appeal to a reader in some way. Many times, the emotions you’re want to stir up in a reader include appealing to them in intellectual, empathetic, or spiritual ways. To be clearer, you have a small chance of connecting with a reader on a deeper level, so don’t waste your words.
Also, make sure you are using active voice and present-tense verbs whenever you can in headlines. Viewers would like to know what is happening right now, in the current moment.
Keep in mind that most platforms have a character limit, so don’t write too much. Do not waste your characters on multiple adjectives. Instead, focus on grabbing a viewer’s attention and showing what they should expect in your article.
Superlative Language and Numerals Are Essential
Two other great headline tactics include using superlative language and numbers to pique your readers’ interest.
Superlative language consists of words like best, top, quickest, and smartest. Here are just a few examples we have put together to help you understand:
- 10 best places to travel to…
- Your ultimate guide to …
- Top 10 ways to …
Also, viewers’ eyes are always drawn to something that is different next to the words. That is why numbers often catch a viewer’s attention. Implementing lists in your content have been proven effective for engagement rates (like “10 best places to travel to” above).
The bottom line is that concise and intriguing headlines are always the best combination for
your successful headlines.
Test Your Headlines to Ensure Most Impact
Aside from writing the best headlines, you must also make sure to always A/B these headlines. If you do not follow up on the headlines you write, you will never know what works and what doesn’t. What if a small tweak will lead to immensely better results? You will only know this after some testing. Write down many different variations of headlines for the same content. Then try them all out to figure out which one performs the best in terms of click-through rates, engagement, likes, shares, comments, and reviews. If a headline isn’t receiving a high enough click-through rate, then change it out to a different version and watch the analytics. Keep a close eye on your site and social media after posting something new to see whether you are drawing new customers in with your headlines.
It is also crucial to test your pay-per-click ads consistently. By doing this, you will figure out which headlines perform better with your audience and which get you the most clicks and conversions. There are many free headline analyzer tools on the internet to help you understand what headline gets the most impact. Try to find a tool that will give you feedback on your overall structure, grammar, and readability after an analysis.
Wrapping up
Remember, the ultimate goal is to bring more targeted customers to your website from headlines. You must strive to always increase your click-through rates. So make sure your headlines align with the three C’s:
- Concise
- Clear
- Clever
Whenever possible, keep your headlines at eight words or fewer. Add hooks, emotional and superlative words, numbers, lists, threats, social proof, and whatever else applies to your article. Always make sure your message is properly getting across as you want it to, and test out your headlines. When you find one headline doing better, figure out what element makes it more catchy. Implement this style into your other headlines, too, and watch your numbers grow.
If you still find yourself stuck and in need of help, you can always hire our team at Mirdon Production to help. We will help you bring in tons of new customers with interesting headlines.
What does an SEO Company do?
SEO is a method used in online marketing that you have probably already heard of. Even if you have read all about it, SEO can still be difficult to understand, especially if you are new to online marketing. Of course, there are many companies that will help you, but the websites may be difficult to decipher. Now, what exactly is an SEO company, and what are the services they provide? Read on to find all the answers and details of these questions.
An SEO company has search engine optimization services to help your company improve online visibility. Search engine optimization consists of making big changes to the content and design of your website to make it more appealing to many search engines.
The more optimized a site is for search engines, the more likely it is that your site is going to rank on the first page of the results of searches, including keywords and phrases relevant to your business.
A big benefit of using the services of an SEO company is that they will have years of experience in helping companies rank higher on search engines. They will help you bring organic traffic to your site from search engines like Google and Bing.
SEO companies hire experts from all different areas of search engine optimization. These professionals cover many services, including auditing the site, developing a unique SEO strategy, and helping your business reach all your online marketing goals.
A good SEO company will treat your website like it is their own, so they will try their hardest to increase revenue and help you reach your business goals.
They will also carefully observe your website to make sure you are getting the most out of your SEO services.
Benefits of Using an SEO Company
There are many reasons why your business will benefit from hiring a team of SEO experts to help with search ranking. Below are three ways an SEO company will help businesses grow:
1. An SEO company is going to help your business improve your search engine rankings
Hiring an experienced SEO company will help your website rank higher in the search engines. By implementing the most up-to-date tools and strategies, their team understands just what to do to help improve your website and make it look appealing to search engines.
A good SEO company will look for the perfect keywords for attracting your ideal target audience. They will look to see that your site layout is optimized for search engines.
By observing what changes are necessary for your website content and design, an SEO company will increase your chances of being positioned on the first page of the search results. The higher your website ranks for relevant keywords, the more likely you are to reach new leads.
2. An SEO company is going to help improve the quality of your website traffic.
Aside from helping your company results rank higher, an SEO company can help you increase the traffic quality that is coming to your site. So, if you rank for keywords that accurately match your product or service offering, that means that traffic that is coming to your site will be more relevant.
Once you start bringing relevant traffic to your website, you start to increase the chances of influencing conversions. Because your traffic is relevant, that means the people coming to your website are more likely to purchase and use your products or services.
According to many surveys, around 80% of searches come from clicks on the first search result page. So an effective SEO technique is surely going to bring you more traffic.
3. SEO companies show measurable results
Another way that hiring an SEO company will help your business grow is by delivering measurable results. These services that are provided can be easily tracked and measured with many small details. You can always ask your chosen SEO company for monthly analytics reports of your campaigns, to better understand how beneficial this is. We recommend always asking your chosen SEO company for a detailed breakdown of your campaigns so you can make sure your investment is worth it. Some of the numbers included in these analytics should be traffic volumes, traffic sources, positions in search engines, and much more.
What are SEO Services?
SEO services consist of many processes that have to do with optimizing a page. These services are usually done by an SEO company for clients and aim at securing high-ranking positions in the search engine results pages.
They will make many changes to the client’s website to make it compatible with search engines.
What does an SEO specialist do?
Now that you know what an SEO company does, it is time to find out what an SEO specialist does.
Ultimately, their job is to make a site rank for specific keywords. This is achieved by using different techniques. Below, we will explain the many services an SEO company will provide for you.
Business Evaluation & Site Analysis
The first thing many SEO companies will do is evaluate your current website and its SEO. This means they will look at the design of the site and its content to understand important aspects such as the site code and density of keywords.
By doing this, they will understand what your strengths and weaknesses are before they develop and implement a new SEO strategy.
Along with analyzing your website, an SEO company will do some research on your business and industry. They will review your target audience and your overall goals before they develop your unique SEO plan. By getting to know your business, the company can better choose what tactics will improve your website’s SEO.
Developing SEO Strategy & Goals
Once the SEO company has done a complete in-depth analysis of your website and target audience, they can start to work on making an SEO plan for the future. Creating a strategy and goals for an SEO campaign is going to depend on what type of business you are and what goals you have. An experienced SEO company is going to take what they learned from your website and industry and use this gained knowledge to create a tailored plan for your site. Part of this plan will consist of identifying accurate keywords and phrases for your target audience. The plan will also include different tactics to help you rank above your competitors on search engine results.
Another important fact you must keep in mind is that an experienced SEO company must be able to explain your SEO audit in simple terms. It will be really helpful to hire a company that will give you clear insight instead of throwing around foreign terms.
Setup of SEO Tools
Many tools and systems are involved in creating and using a customized SEO strategy. Much before you can start to execute your campaign, your chosen SEO company should choose which tools, dashboards, and other systems and programs you are going to need to implement and monitor your online marketing plans. Before you start to make changes on your website, you must have these tools in place to ensure that your company will be able to get through every step of the campaign. A good SEO team will be able to choose the right tools for your strategy and use them to ensure you get the most from your campaigns.
Execution of Optimization
Once your tools and platforms are in place, you and your chosen SEO company can start to implement your custom optimization plan. The SEO service begins with on-page optimization. This will include doing some cleaning of the code on the back-end of your company website. They will also ensure your site is easy for navigation and looks and functions well on mobiles and tablets. After this, comes making up a list of target keywords to help you in the future when you create more content for your site.
This step of search engine optimization also consists of off-page SEO strategies. Of course, no one has full control over off-page factors like increasing authority or building links. But, an SEO company will provide some recommendations for ways you can improve your off-page tactics and may even give you a detailed plan on how to improve your site authority.
Ongoing Search Engine Optimization
The optimization of search engines is a constant and ongoing process. Google is constantly reevaluating their algorithm, so its search engine will always remain useful for all users. With each update, all businesses must reevaluate their SEO plan and make any changes to their website so they will stay compatible and maintain their SEO ranking.
An experienced SEO company will provide ongoing SEO services to help make sure that your website stays visible on search engine results.
Ongoing SEO services consist of further keyword research, blogging, link-building campaigns, and other optimization strategies. The best SEO companies stay up-to-date with changes in SEO tactics, so they can update their own strategies and ensure long-term success for your website.
What to look for when choosing an SEO Company
Not all SEO companies are made equal. Some follow the best practices and put in the effort to help you rank high on search engines, but others may take the easy way out by using tactics that will harm your company’s reputation in the long run. If you are wanting to partner up with an SEO company to help with search engine optimization, there are some things you must always take into consideration.
What is a good SEO company? A good SEO company is one that delivers real results for clients. It is a company that will develop a coherent strategy for their clients.
Here are some factors to look out for in an SEO company:
- Past Success – If you want to see how experienced and trusted an SEO company is, you should look into their past successes. Search for the company’s case studies and testimonials to find out if their past clients have been satisfied. Try to see if they have helped any companies end up on the first page of Google results.
- Custom Services – Another important detail to look for when choosing an SEO company is if they offer tailored strategies for your unique business goals. When something has to do with SEO strategy, no businesses are the same. You must make sure you choose a company that will take the time to research your industry and target audience. They must also take your budget and business goals into account.
- Work Performed In-House – The next thing to look out for is a company that can perform its SEO services in-house. There are some SEO companies that outsource their work to a third-party SEO company to try to save money. But, with this method, you will never know who is working on your website and what their experience level is. Always look for and choose an SEO company that does all their work in-house, so you always know who is working on your website and doing the tasks.
- Up to Date with modern SEO techniques – Some modern SEO services include changing the back-end coding of a website, planning content carefully, strategic research, using keywords. All these steps are necessary for improving the position of a website on search engine results.
These are only some of the important details that you must keep in mind when you are choosing an SEO company to work with. Also, look out for how long your chosen SEO company has been in business for and what range of services they offer. If the SEO company you choose doesn’t offer comprehensive services, then you should look around more for a company that meets all your needs.
If you are still asking yourself whether SEO is a good business investment, then you can already take yes as an answer from us. If it is done right, then it will surely boost your revenue significantly. This is why it is near vital that you have the right company working on your SEO.
If you need some help with SEO strategy and implementation for your business, then you have come to the right website. Our team at Mirdon Production will gladly help with the SEO process to produce effective results.
How to repair your company’s online reputation
No matter which industry your business is working in or how big it is, your reputation is one vital aspect of the long-term success of your organization. Because anyone can post anything online, it is very important to always keep up with managing your online reputation. So what must you do if your business suddenly goes through an increased amount of negative reviews or is stuck in the middle of a social media scandal? The most important thing you must avoid is panic. Panic is not really going to get you anywhere and instead is a big waste of time. Instead, use these tips from our Los Angeles digital marketing agency to recover your company’s online reputation.
What is reputation management?
Before we start telling you the strategies to restore your online reputation, you must first understand what reputation management is. Reputation management consists of improving your business status when you show up in search engine results, reviews, mentions, and any other online high-traffic areas. Any potential customer can see all the reviews and mentions that come up about your business in search engines, social media accounts, blogs, and everywhere else. This can lead to a viewer becoming a customer or just choosing your competitor. So, now it is clear what upholding your online reputation means.
Why your reputation matters
According to statistics, around 92% of customers check out online reviews before they make a final decision on a purchase. That means an online review can make or break your business. If your company’s online reputation is bad, you could lose up to 92 customers for each eight that you gain. Online reputation management helps control how viewers see you online so that you can reach more people and gain more revenue and business.
Strategies for repairing your company's online reputation
Now that you are aware of how important your online reputation is for your success, here are some strategies for managing and repairing it.
Start using search engine optimization (SEO)
Search engine optimization (SEO) is a method that helps your company show up higher in results when keywords and phrases that have to do with your business are searched.
But, to rank in the results for those specific keywords, you must start creating content that is beneficial to the viewers that target those keywords. If you have recently received a negative or bad review, it is even more important that you create this content. The more beneficial and informative your created content is, the more the negative information about your company will be pushed even more down in search results.
This is crucial since around 75% of searchers do not go look after the first page of search results. That means if a bad review makes it past the first page of the search results, you are good and can relax. Search engines love high quality and informative content. If your website doesn’t have a blog section, then it is already time to get one. This is where you can promote your products while also writing about topics your customers care about.
With SEO, you will be able to boost your content while also burying bad and negative reviews further into the search engine results.
Monitor your blog
This brings to our next step, which is monitoring the blog you create with SEO. Writing a blog is a great way to interact with your customers and showcase why they need your services or products to help them. After you create the content, you should also enable comments. By enabling all comments on your blog, you are opening a conversation with your customers. One comment can help you come up with a good idea for a new product or service. By reading the comments, you can also find out what content your customers enjoy or don’t enjoy reading. Of course, there is also a risk of receiving spam and negative comments. Spam comments ruin the look and feel of your blog. Try to always monitor the comments, only our blog posts, and delete those that look worthless or fake.
Request for Google to remove a page or site
Once any negative information about your business is published on the web, it can be a hassle to remove. But, if you notice that someone has posted inappropriate or defaming content about your business, you can contact Google to request them to remove the page or website from search listings. If you want more information on what content will be removed upon request, check out Google’s removal policies.
Keep in mind that once you complete this step, it still isn’t gone forever. Google is only able to remove it from the listings. You should still contact the site’s writer to take out the content from their site. Just because something doesn’t show up in the search results does not mean it no longer exists somewhere out there.
Create a Facebook business page
Currently, the world’s leading social media platform, Facebook, has over 2 billion users. Along with Google, you can be sure that potential customers will be looking at your company’s Facebook page before they decide to make a purchase. If you do not have a Facebook page for your business already, then you must create one as soon as possible. You should set up your page and fill out all the information accurately. Then start posting regular and relevant content. Always lookout for any responses that may be left by customers. When you reply to a viewer’s question and concern on Facebook, you are showing other people that you truly do care about what your customers think.
You can also motivate people to leave you reviews of your business. Facebook reviews always appear in Google searches, so these mentions are going to help you be more visible. If you receive a bad Facebook review, do not panic. Try to respond to the complaint and make an effort to resolve the issue mentioned. Keeping up a positive presence on media sites like Facebook will help you position your business in a favorable light and encourage viewers to become buyers.
Monitor your other social media platforms
Social media accounts and pages are a good way to gain detailed information that you require about businesses. Always check up on your social media accounts to monitor your online reputation. Even if you do not have enough content or time to post every day, you should still check every day to keep track of the engagement. Just like on Facebook, it is crucial that you reply to both positive and negative comments on all other social media accounts. If you wish to be notified by receiving emails, you can turn on your email notifications and always be on track.
Claim your Google My Business listing
You should also claim your listing on Google My Business. After you claim your listing, you can manage the page and reply to your mentions. If you have any negative reviews, always try to remain positive. This is going to show viewers that you care about your customers, and you are dedicated to finding the best solutions for them. Here too, you can encourage your customers to leave reviews about your company. These reviews will also show up in search results when people search for your company online.
Claim your Yelp listing
Yelp is one of the highest rated sites for online reviews. The reviews on this site can have a very large influence on a viewer’s decision to trust your business and make a purchase. Similar to Google and Facebook reviews, Yelp reviews also show up in online search results. If you haven’t started using Yelp yet, you must go on and claim your profile. People have most likely already left reviews of your business, so sign up and respond to both positive and negative reviews. This will show your visitors and clients that you are committed to providing great customer service, and it will assure them that they are choosing your business for a good reason.
Create Google Alerts for your business, products, and services
With the Google Alerts service, you will be able to scan the web for any content related to your company. Once you have set up your specific alerts, you will be receiving emails about when new results about your company are posted in Google search results. This can include any mentions of your business name, products, services, and more.
This will allow you to easily track the latest news and mentions of your business, products, and services. You can also add your competitor’s name in the keyword search so you can keep tabs on them. Google Alerts will help you stay in the know, and you can play an active role in your business reputation management. If it finds any negative attention, you will be the first to know, and then you will have enough time to respond and save the situation.
Encourage positive reviews
You can also control your reputation by motivating people to leave positive reviews about your business. Firstly, you must ask for feedback. When a customer makes their purchase, take the time to ask them to rate their experience. Alongside that, you can also make calls to action on your site to prompt customers to leave reviews about your products and services. This also applies to social media customers. Set up surveys, questionnaires, and fun polls to keep customers coming to your page. Do not do this too frequently, and keep your questions short and fun.
You must make it easy for your customers to write reviews on your website. For example, you can add star ratings on your product sections and motivate people to rate the products after they have purchased them. You can also offer discounts and perks to those who leave reviews to encourage them further.
Check up on your partners
Creating a collaboration with another business can be a great opportunity to have more exposure, promote your company, and lower your online marketing costs. But, before you announce your new partnership, make sure you have checked up on their online reputation. A negative online reputation of your partner can also damage your business in the process. Be aware of who you are partnering with and be prepared for any consequences that may arise. Stay away from business with terrible reviews or those with previous large scandals that may be associated with you.
Use other monitoring tools
If you want some more detailed monitoring options, then you can find a variety of tools to use available on the internet. Here are two of our favorites.
YouScan
YouScan is really a listening service. It looks through all social media platforms and websites to find any brand mentions. This tool also analyzes all of these mentions to figure out the broader social impact. You are going to see billions of data points which you will be able to go through along with many ways to analyze all the data. The most unique feature that they have on their site is image recognition features, so you can get even more specific with visual searches. When you set up your account, you must insert a few search examples to collect the data you require. Once the system has understood what data meets your criteria, it will show you whatever it has found that is relevant. You can then filter everything down to find what you need.
BrandMentions
BrandMentions is another tool for deep digging on the internet. It analyzes all major social media platforms and other nonsocial websites too.
Firstly you must identify all the keywords you want to track, and you can also choose to monitor all of your competitors’ keywords. Once you set up your project, you can also select inclusions and exclusions of specific keywords, then filter the results afterward.
As you can already see, online reputation management is a process that is crucial for any business. It may sound scary at first, but it is simpler than it seems. If you need any extra help with online reputation monitoring, our team at Mirdon Production will love to assist you with anything you may need!
Monitoring your Online Reputation and What Tools to Use
Reputation is everything when it comes to the success and survival of your business. The hard part about reputation is that it doesn’t stem just from what you do or say. It is also largely influenced by what others say and do. This can get especially tricky when it comes to your reputation online.
The new features of the web today have given people many opportunities to affect even the strongest of business reputations, whether that be positively or negatively. This means it is vital to monitor your online reputation. As a popular Los Angeles digital marketing agency, we know how important an online reputation is for a successful online marketing campaign. Our team has compiled some reasons why you should monitor your online reputation and how you can do that easily.
5 top tools for online reputation monitoring
1. An online presence is everywhere.
There are tons of platforms your online reputation can spread to, including Facebook, Instagram, Twitter, Quora, Reddit, Tripadvisor, and more. The list of platforms can go on forever. There are many ways customers can find information on your services and products. Having a blog or a social media page is a great place to interact with your audience and this where a challenge arises. You must try to keep up with your customers’ comments, conversations, thoughts, and feelings they share about your business. Don’t hide away; instead, use this opportunity to join the conversation.
Try to respond to comments in a positive and professional manner. This also includes the bad and negative comments. The way you respond to comments will leave an impression on other clients and will say a lot about your business.
2. Review responses are crucial
Around 90% of people trust online reviews much more than they trust a word of mouth recommendations. This means an online review can make or break your online reputation. You must always respond to positive recommendations and mentions. It is also essential that you also reply to negative comments to show people that you truly care. Responding to negative reviews will allow you to publicly take care of situations that have the potential to damage your online reputation. Leaving comments and mentions unnoticed will make your company seem arrogant and will not appeal to potential customers.
3. Unknown business claimers
In a world of catfishing, it is not unusual for businesses to also become targets just like individuals. Literally, anyone can go online and list your business as theirs. Just as you are able to purchase business domain names and register them on social media platforms, anyone else can also do this. Someone could easily claim your business and start to tarnish your online reputation by posting whatever they want.
But, you can reclaim your business if you see that it has been listed by someone else. This process isn’t very fast, and you must show various forms of certification, but it is still possible. All of this explains why it is crucial that you monitor your online reputation. If you are able to catch these catfishers quickly, they won’t have time to post anything since you will have reclaimed your business.
4. People trust people
Online reviews are much more powerful than you would think. Just as in real, people trust other people online too. Time is a precious thing, and people tend to blindly trust reviews instead of doing any fact-checking. A single five golden star review can convert a casual visitor into a long-time client. The same way a negative review can seriously damage your business. Our team recommends showcasing positive reviews and testimonials on your website. Don’t overdo it, so it doesn’t seem like you are bragging, but let people know of your positive reviews.
When it comes to negative reviews, we all know how quickly a business can fail. Once a day, a hashtag canceling a certain business is trending on Twitter. It is not that easy to come back from being canceled online. Instead, if you are monitoring your online reputation, you can take control of a bad situation quickly. Once you apologize or fix an issue that arises with a client, you will instead be put in a more positive light afterward.
5. Automation tools
Some businesses choose to activate automation tools for their social media platforms. We are not saying this is a bad thing, but it must be monitored. You must always check up on what is being posted from your business sites. Make sure that it is always authentic and relevant. Users will immediately be able to tell that your posts are automated and not genuine if they sound too robot-like. Content is king, so make sure you like what you are putting out into the world.
Now that you have understood the importance of monitoring your online reputation, it is time to move on to the process of doing this. It may all seem daunting at first, especially if you aren’t very tech-savvy. But, our team is here to assist you with this. Read on for our compiled tips on how to easily monitor your online reputation.
Watch review sites
Of course, one of the obvious ways to keep track of your online reputation is by checking review sites like Yelp. These sites allow everyone to add a listing, so even if your business doesn’t have an account, it might still be on there. Your business may unknowingly be collecting reviews, so it is important to check up on these sites. Make sure you claim your listings whenever possible to avoid any damage and monitor review sites very frequently. If you see negative reviews, do not panic. Respond in a positive and professional manner, thanking them for the constructive criticism. Try to resolve their issue whenever possible and let them know about it.
Use Google Alerts
Another great way to monitor your online reputation is by using Google Alerts. When you activate this service, Google is going to notify you whenever new content is published about you. They will search for the keywords you provide. You can set up searches for your name, the name of your business, and some of the most common misspellings of the name of your business. With this service, you can keep track of what is being said about you. Then, you can be quick to catch and discuss negative reviews, and also get back to positive mentions. You may even make alerts for the names of your competitors, to keep tabs and see what people say about them.
Monitor your social media platforms
Social media is a very easy and simple way to get all the information you need about businesses. You must always check your social media accounts as a way of monitoring your online reputation. Even if you are unable to post every day, you should check every day to keep up with the engagement. The same rule used for online reviews also applies here. It is crucial that you reply to both positive and negative comments that have to do with your business. You can turn on your email notifications, so you are aware of the posts and comments that are published.
Monitor your blog
A blog is the best way to engage with your customers and showcase how your services or products help them. Enabling comments on your blog is also a good way to interact with customers. You never know how one comment will give you a good idea for a new product or service. This way, you can also see what your customers enjoy reading and post more similar content. But, this is also a risk since you are opening your page to spam and negative comments. Spam comments give your blog a very unprofessional look. Try to keep up with your comments and delete those that look fake or worthless.
Check up on your partners
Collaborating with other businesses is a great opportunity to increase exposure, promote your business, and lower online marketing costs. But, before you start a partnership, make sure you check up on their online reputation. A very negative online reputation may also harm your business in the end. Be aware of what you are associating yourself with and be prepared for any consequences that may arise. If you are just starting to construct yourself a reputation or are coming back from a setback, then stay away from businesses who are going through the same thing.
Ask Your Customers
Your loyal followers and customers can also help monitor your online reputation. Use surveys, polls, and questionnaires to get a general sense of opinions. Ask them about the experiences they have had with your website and other platforms. Do not overwhelm them with too many or too frequent questionnaires. Keep your questions short, simple, and fun.
Use other monitoring tools
If you want other more detailed monitoring options, then you can use a variety of tools available on the internet. Here are a few of our favorites.
YouScan
YouScan is basically a listening tool. It scans all social media platforms and other websites for any brand mentions. This tool is also able to analyze mentions to understand the broader social impact. It comes up with billions of data points that you can go through along with many ways you can analyze the data. The most unique feature they offer is image recognition features, so users can get incredibly specific with visual searches.
To set up your account, you must insert some searches to obtain the data you require. Once the system has identified data that meets your criteria, you can go to a section that will show you all mentions that the system has collected, and that matches those criteria. You are able to filter everything down to look at only what is relevant to your search. With their visual tool, you are able to get super specific and look through all the images that are associated with your search. You can also find interactive graphs that show all the trends that have to do with the topics of choice.
BrandMentions
BrandMentions is another site that does some deep digging. It analyzes every single major social media platform. This tool will also look through other non-social websites like news, blog, and review sites.
During the set-up, you go through a thorough process of firstly identifying all the keywords you wish to track. You are also able to monitor all of your competitors’ keywords and social media platforms. With this tool, you can set up a project to require the inclusion and exclusion of specific keywords in your results. Of course, you can also filter all your results afterward.
Once you create your project, it will only take a few minutes, after which you will be able to look at a breakdown of your mentions. You will have many opportunities to filter the results, and you can pick a specific mention for a more in-depth analysis. If you wish to reply or interact with social posts, you can do it directly from their site.
As you can see, monitoring your online reputation is a key step in the online marketing process. Always keep a lookout for mentions all over the internet. Be active on social media and check anywhere you might think of that could include a mention of your business. Check up on review sites every single day and respond to all positive and negative mentions. Always keep it professional, polite, and positive when responding to clients, no matter what they wrote. Do not be discouraged by negative opinions; instead, use this opportunity to see your flaws and improve. This process only looks scary from the outside, but it is just keeping a careful lookout for all mentions. If you need some extra help with online reputation monitoring or don’t know what tool will work the best for you, you should contact our team at Mirdon Production. We will gladly help you every step of the way, so you will never have anything to worry about.
3 Digital Marketing Trends That Will Own 2020
Today, technologies created a massive amount of business opportunities. Before reaching customers was much harder than today. One of the most significant channels to contact customers are social media platforms. That is why all businesses need to be present on online platforms and implement online marketing strategies. Most companies hire Los Angeles digital marketing agencies. Others prefer to have internal digital marketing specialists in the company. Digital marketing is very powerful, and the right strategy can change a lot. And 2020 has brought new digital marketing trends, which we are going to examine.
One of the most important aspects of every business is to keep the customer’s interest. There are a lot of stories when companies fail, and customers choose competitors. Companies should take lessons from these stories and try not to repeat the same mistakes. The 21st century is very innovative and fast. Every day there is something new, and things change in a very fast way. So in order to be a leader on online platforms, businesses should always follow the latest online marketing trends.
In this article, we are going to provide 3 of the most important digital marketing trends of 2020. Of course, it will be great if you could be successful in online platforms and have a strong position. In addition to all the trends, you should always be inspired and try to find new sources of inspiration. In the end, you will have the best result if you combine your knowledge, creativity, and inspiration.
1. Influencer Marketing
Influencer Marketing is one of the newest and most powerful strategies of online marketing. This is a great way to promote the product or service and gain customers in a short period of time. There are different bloggers on social media platforms who have millions of followers. They have a broad audience, and they always follow the influencer’s advice and content. So businesses reach these influencers and ask for collaborations. And as a result, a lot of companies have gained a new customer base and increased sales thanks to influencers.
Of course, when the influencer advertises your product, people will become interested in it. But after that, you should work hard to keep them and make them your loyal customers. Your biggest goal should be to have customers who come back. If the customer comes back to buy the product one more time, then you succeeded. So don’t just collaborate with influencers and think that the job is done.
The Strategy of Influencer Marketing
Try to find influencers who have a real base of followers. But don’t just try to cooperate with an influencer who has a lot of followers. Find someone whose audience may be interested in your product. For example, if you have a pastry business, find a food blogger who can talk about your product in front of their followers. Then work on the content which you would like them to post. Think about the style of the video or photo and the text. Understand how many times the blogger is going to post about your product etc. You should discuss everything in advance so that you know what to expect from the influencer. This will prevent you from any type of misunderstanding. There have been many situations when businesses collaborated with influencers, and didn;t receive the desired outcome. This is because business and influencers don’t discuss everything in advance.
The Outcome of the Influencer Marketing
People who follow a specific influencer usually are interested in what their favorite blogger recommends. They follow them and try the recommendations. As a result of the cooperation, people will like to try your product and see whether they like it. You will gain the attention of hundreds of people, one of the first steps in sales.
Then you have to keep them and make these people your customers. You should not wait when they buy your products right away. Customers may come to your Instagram page, and explore your page. Then they may write a message to you and ask a couple of questions. And starting from their point it is your job to keep the customer and sell your product. The job of influencers is to bring attention to your product or service, which is very important.
A Small Tip For Businesses
At first, try to reach people who have a small but strong base of followers. Usually, these followers have medium size of the audience, but a lot of engagement. So if you see that the influencer has a couple of thousands of followers, but a high engagement rate, go for it, most probably, such influencers will bring new customers and followers for you. They always try to stay in touch with their followers because it is more comfortable with a small audience. So the most important thing to consider is the topic of an influencer’s blog. And whether it is connected with your product or service.
2. Direct Messaging
Through the year, the experience has shown that direct communication is one of the most effective ways to reach people. It is something that won’t go out of trend, because it always has its implications and benefits. Direct messaging is a way to connect directly with customers and address their needs. Customers always appreciate when businesses communicate with them in a more informal and personal style. They feel that companies care about them and address their needs separately.
One of the most important parts of direct communication is to answer customers immediately. They don’t like waiting too long, because when customers ask something, they want a fast response. If you delay the response, then customers may change their mind, you will lose them. If you feel that you don’t manage to answer customers immediately, then hire someone who will be responsible for answering customer questions. So pay massive attention to this essential digital marketing trend of 2020.
The Strategy of Direct Messaging
Many apps will help you to arrange direct messaging with all of your customers. Such apps are Whatsapp, Viber, Messenger, which have a lot of tools for direct messaging. With the help of the above mentioned apps, you will build a deep and strong relationship with your customers. As Instagram is a big business platform, then, of course, you can use Instagram direct messages as well. When you communicate with your customers directly, you can understand what they need. And with the help of that, you will understand how to sell your product and what to offer. Professional Los Angeles digital marketing agencies have developed strong strategies for direct messaging. So you can always ask for their services.
Outcomes of Direct Messaging
As forecasts tell, in a month, about 2.52 billion people use messaging apps. You can already understand how beneficial it will be for you to use direct messaging. It will help you to access thousands of people, and make them your loyal customers. Of course, in the future, the number will rise, because it is one of the most convenient channels. People always try to find easy ways to find answers to their questions. So, this is an excellent tool that digital marketing has gifted to all the businesses. If you use these channels wisely, you will gain a long and valuable relationship with your customers. So we recommend you to develop direct messaging, as the outcomes of it are enormous.
A Small Tip For Businesses
One of the most essential tips for direct messaging is to have a simple username. If you have a hard username, people wouldn’t be able to find you and remember your username. It should be straightforward and, at the same time, relevant. So make sure that you have a username that is easy to read.
Another tip is to understand everything connected with messaging apps. There may be tools that can be helpful to you. For example, calendars, or fast response tools. You can write answers to frequently asked questions and send them with one click. For example, customers mostly ask the price of the product. So you will have the answer to that question and send it without writing it every time.
3. Social Commerce
Today social media has transformed approximately every industry. It provides a massive amount of new opportunities. A couple of decades ago, people wouldn’t even think that they can sell people directly from online channels. Now there are so many benefits, and channels to reach customers have become a couple of times easier. Billions of people use social media for different purposes. And of course, social media platforms always try to integrate new tools and features. And all these tools create new opportunities for businesses. So it is essential to catch up on every new update which platforms introduce.
Today there is a feature that allows customers to but directly from platforms such as Instagram or Facebook. When Instagram introduced the checkout option, people started to use it, and they gave positive feedback. And of course, for the businesses also this was a great way to sell their products.
The Strategy of Social Commerce
Social commerce allows businesses to create their online store with displayed items and prices. All you have to do is to create great content that will be appealing to your customers. When the content is appealing, people get interested in what you provide. And they may stay at your “online store” for hours. And in the end, they would like to buy something even if they don’t need it. So make sure to create a beautiful page. Also, examine how your page should be created in order to make the process easier. This means that you have to create everything in a way that it becomes maximum comfortable for customers to buy your products.
A Small Tip For Businesses
As we have already mentioned above, the most essential part of making online sales is to create great content. You should interest people with your creativity, and show that you work hard to provide quality content. If you don’t have time to create content, then you can hire people to do that instead of you. Give them ideas, and they will make it into reality. Another advice is to give your customers a chance to choose between payment options. Customers like to have alternatives from which they can choose their desired one. They always prefer to choose the most comfortable way, so they will want to go to the purchase zone.
Conclusion
Because of the pandemic situation in the world, people started to spend more time on the internet. And most of the users were spending their time buying products online and spending a lot of time in the online shops. So this means that online shops are one of the best and most important things for the business. If your business doesn’t have an online shop, then start to work toward building one.
We know an example of a case when a business increased its sales a couple of times in a year, after opening an online shop. They gained a new customer base, and started to develop their products online. This helped them to increase their team and reach new opportunities, which are present only on online platforms. So start building your online shop starting from today. If you already have one, then try to look at the experiences of other successful online shops. Take examples from them, and try to do better.
Customers started to ask and demand more options and more natural ways to satisfy their needs. You need to answer their questions and meet their needs. Today, most of the customers prefer to do online shopping rather than in-store shopping. So we recommend you to take advantage of it and try to make the best out of it. Learn every day, and try to find new tactics for having a strong position on online platforms. So, use these digital marketing trends of 2020 and gain a loyal customer base.
7 Benefits of Hiring a Digital Marketing Agency
Online marketing is one of the most important things for every company to pay attention to. Today, social media platforms are giving a massive amount of opportunities. If your company doesn’t have accounts on social media platforms, then you are losing a lot. Social media opens many doors and helps companies to move forward. Believe us, you will be behind everything if you are not present online. And most importantly, your competitors will always be one step ahead of you. That is why, today, many companies are considering hiring digital marketing agencies.
The top 7 benefits of hiring a digital marketing agency
There are many Los Angeles digital marketing agencies. And sometimes it is tough to choose between them. You have probably faced a situation when you want to hire a digital marketing agency, but you are not sure whether the cost is worth it. It is essential to get the most out of the budget which you spent. And that is the main reason that you should be careful about hiring a digital marketing agency.
If you are already thinking about working with a digital marketing agency, this article is for you! We understand that in the beginning, there may be a lot of questions for you. And you may doubt whether it is beneficial for you to hire a digital marketing agency or not. We will try to make everything clear for you and give answers to your questions. Below you will find seven most important reasons why you should hire an online marketing agency.
1. You Will Always Be Aware of All the New Trends
The trends and algorithms of online platforms change at a very fast pace. In order to have a successful online marketing strategy, you should be aware of every new trend and change. Following all these trends can be hard and time-consuming. Of course, you may not be able to do that with your daily work. It takes some time to be aware of all the new tactics and, if you are not from the digital marketing sphere, it may be difficult for you.
Online marketing is a large topic, and there are so many things that you need to know for a successful strategy. SEO, social media, content marketing, email marketing are both exciting and extensive topics.
So as you may have already understood, that it can be hard for you to follow the trends alone. That is why you need to hire a digital marketing agency. Every professional agency’s job is to be aware of all the trends. And the greatest agencies try to apply these tactics for their clients. If the agency is not aware of all the trends, they will not be able to provide the best result.
For Mirdon Production, it is essential always to learn and grow. We try to learn every day in order to provide the best outcome for our clients. So before hiring a digital marketing agency, you need to make sure that they are always learning and are aware of new trends.
2. You Will Have Time to Grow and Develop Your Company
One of the advantages of hiring a Los Angeles digital marketing agency is that you will have more time to grow your company. This means that you will not be obliged to do online marketing by yourself. Digital agencies will do all the job instead of you, and hence, you will focus on the company’s growth. If you are sure that you have a team of excellent marketers, you can be more relaxed. And in addition to this, you can develop other parts of your company and grow it. Imagine that all day you are spending your time on your company’s online marketing. Of course, you will not have time to do other work. As a result, you may lose your control over the company and forget about other relevant issues.
Daily online marketing work can be time-consuming if you want to have a good result. As we have already mentioned above, you should know everything about online marketing. Being aware of everything is hard. And this may disturb you from focusing on growing your business. So it will be really beneficial for you to spend your time on other aspects of your company. But at the same time, of course, try to be aware of everything that the digital marketing agency does.
Mirdon production will take care of your company’s online marketing. You need to choose a company which will have enough knowledge about online marketing. Hence you will be sure that the online marketing of your company is in the right hands.
3. You Will Gain Reliable and Accountable Partner
If you find a professional and great Los Angeles digital marketing agency, then you can be sure of reliability. This means that you can call up your planner and have a discussion about what’s new with your numbers. Also, you can get some information about refreshing your present strategy. It implies that you can trust and depend on them and know that they are ready to help you in any situation. They help you to use the best strategies most effectively. It is essential to know that you can provide inside information to your agency. It is necessary for the strategy
On the other side, you have somebody responsible for the procedure and the numbers behind it. In case you’re losing your position, for example, it’s a digital marketing agency that should respond with regards to what is going on. For example, if you paid for a campaign and did not gain any results, the agency should be responsible for it. That is why try to find an agency that will be professional and accountable. Otherwise, you will lose a lot of nerves and money.
We know many cases when clients gave a lot of money to a particular agency but didn’t receive any result. This is a common issue because sometimes clients can’t choose between hundreds of agencies. So make sure to select the right agency in order not to be fooled at the end.
4. A Great Opportunity to Extend Your Team
Of course, you may already have a reliable internal team. This is great, but consider the benefits of having an internal team as well. Firstly you will have more connections. These agencies usually work with different companies. This can be helpful for you. They will share experiences with you and give valuable advice. Secondly, these people will bring new and exciting ideas for your company. As they are fresh minds, this will be very beneficial for you. Consider hiring an agency with a lot of experience that can give you many advantages.
Small businesses sometimes don’t want to hire a separate specialist for online marketing and SEO. It is logical because hiring multiple specialists can be very costly for a business. And especially in the beginning businesses don’t want to have too many expenses. Hence it is beneficial to hire external specialists. In addition to this, there are different people for every aspect of digital marketing. So, of course, you would like to hire a digital marketing agency, rather than a couple of various specialists. Agency will give you a full package of services that they are going to provide. So be sure that you will receive everything that your company needs for growth and development.
5. You are Going to Gain a Lot of Knowledge About Various Tools and Insights
There are a lot of great tools for businesses. Los Angeles digital marketing agencies are providing many useful tools to get the most valuable insights. This will help your company to gain information about your customers and performance. You will understand how different strategies are working and which one is more appropriate for you. Each next time, your campaigns will be better because you have more information and insights. This is maybe one of the most critical parts of any successful marketing campaign. So try to make sure that you are getting the most out of every marketing tool.
Of course, you may think that these tools are available on the internet, and you can get them yourself. Yes, you can, but there are a couple of aspects that you should know. Firstly, it can be costly. You may need different tools for every aspect of online marketing. For example, there is a separate tool that will monitor your online reputation. Secondly, understanding these tools can be hard. And digital marketing agencies are experts in analyzing the result that these tools give.
At first, it may seem that digital marketing rates are very high. But before getting afraid of the price, know that agencies are providing so many services and tools. And eventually, the results will be worth it. So don’t be afraid to hire a digital marketing agency. The tools that they provide are one of the most effective ways to plan and understand strategies.
6. You Gain Stable and Concrete Objective
As the head of the business, you have a lot of responsibilities. You should take care of the most critical decisions and steps. Hence one of your main jobs is to make sure that everything is running smoothly. This means that you need to build a structure that will help you to grow the company. When there is a professional agency that takes care of your marketing, it is easier to develop it. You know that they are looking in the same direction as you do, and hence they are working towards your objective.
Concentrating on the objectives helps you to have a steady plan. With the help of it, you will be aware of how to develop your company. Otherwise, there will be a mess in your head, and you will lose control.
It is essential to know that no one can grow a big company alone. You need people who have excellent knowledge and can contribute to your company’s objective. Mirdon Production always makes sure to be on the same page with the client. This is important for the purpose of the company. And eventually, you will notice how your company is moving forward and growing day-by-day.
7. You Will Control Your Budget More Wisely
As I have already mentioned above, digital marketing rates may seem a little bit high. But believe us hiring a digital marketing agency is more cost-effective than anything else. First of all, agencies always give you the package fee in advance. It means that you will know what you are going to pay for. Secondly, you will continuously track your expenses and budget. Knowing which campaign is more effective will not waste your money and time on ineffective campaigns. Agencies always provide you with the most useful information.
Professional digital marketing agencies are making sure to manage your budget most effectively. They try to do their best so that you get the most out of every campaign. All the jobs that you have to do are set the budget and expectation; agencies will do the rest.
Conclusion
Of course, there are different situations for every business, but hiring a marketing agency can be wise. Although it may seem a little bit expensive, if you hire the right agency, then the results will amaze you. So don’t make a rapid decision. As I have mentioned above, a professional marketing agency can help you to grow your company. If your business is small and in the beginning stages, then agencies can help you a lot. Consider all the advantages mentioned above and hire a digital marketing agency.
The most important part of the process is to choose the right digital marketing agency. Don’t just choose the first one. Do some research and read reviews. But the essential part is to conduct meetings with agencies. This will help you understand whether the agency is on the same line as you and your company. Mirdon Production is always there to discuss every aspect to have a successful partnership. So start searching and hire the best digital marketing agency for your business.
Your 9-step Website Redesign Checklist
9 things to consider before a website redesign
Everyone’s guilty pleasure is a good home improvement show. These hosts always know precisely how to create the best home using all the space available and transform a shabby home into a posh luxurious one. These same principles also apply to redesign your website to integrate modern trends, improve the user experience, and get the most that you can out of your business. Site redesigns do not include only cosmetic changes, but also many other functionality modifications.
As a Los Angeles digital marketing agency, we understand how daunting all of this may sound. So our team has compiled a small website redesign checklist of steps to help you achieve the perfect and most effective redesign. Of course, your website is one of your digital marketing campaigns’ key aspects, so you should make sure that it is continuously up to par. Read on for our easy steps on how to redesign and get the most out of your website.
#1. Review your current site with a microscope: What works and what doesn’t?
Before you take out your sledgehammer and plan to change everything on your site, take a good look around. You can’t know what to change if you haven’t understood what doesn’t work on your old site. Actually, this is one of the most overlooked steps in our website redesign checklist and is a common mistake. Carefully re-examine everything. A redesign is not something that you often do, so take this one chance to do it right. Look into your site analytics and try to figure out which pages are most often visited. Also, look at where the site visitors come from and where they continue to. This will help you figure out where your weak content is, and this will be where you will need to concentrate your redesign efforts. The pages that generate most traffic should only be further optimized.
Aside from looking at the details of your current content and design components, this redesign will also be a chance to measure the effectiveness of the usability and performance features of your website. Are you happy with all the features on your sites, or do you want to add something new? Is your host delivering the speed, security, and support that you need, or do you want to go back on the market for a new one? Always set aside a significant amount of time to analyze all the details of your old website before you move onto redesigning it. This will help make the whole process easier, and you will avoid making the same mistakes again.
#2. Find inspiration but also try to save time: Which tools are going to help you succeed more quickly?
As you start to move on to the next step of our website redesign checklist, we have to give you a small warning. It is very common to get sidetracked and waste time in this process. Many designers and developers get distracted and spend loads of time on the design aspect of a website. It is enjoyable to spend hours picking color palettes, fonts, and design features. The options for these are limitless, and that is exactly where the problem lies.
Try to set aside this need to toy around with colors and features and focus on some site builder options. There are multiple website builders available online to help beginners build a website on their own. Many of these builders now have powerful tools that help business owners create a one-of-a-kind website in a very short amount of time. Of course, this would mean you choose less of the detailed options in building a website, but you will be saving a significantly large amount of time that could be spent on other tasks. An example of a website builder is WordPress. By using their site, you will be able to create a website in a few minutes, without having to waste loads of time on special details. Why would you want to spend so much time slaving away at a website when someone else can just do all the heavy lifting for you.
#3. Look past colors and fonts: How can you prioritize your content?
With so many options for new designs, it can be easy to get overwhelmed or carried away by all the imagery and visual elements. For a successful website redesign, you need all your online presence aspects to be improved. You wouldn’t focus on the color of your rug if there was a giant hole in the roof.
If your online presence is a house, then your content is the framing around which everything else is leaning on. The layouts, fonts, images, and colors should be all focused on showcasing the strengths of your brand’s message. Observe analytics to figure out which articles and pages resonate with your customers and look for the posts which didn’t do as well as you expected them to.
Instead of using up text to brag about the history and the achievements of your company, showcase how your brand is essential for a customer. Try to describe how your services or products can help customers achieve a goal or solve a problem. Focus your writing on your audience and not yourself. No one will use a website that is salesy and robotic.
Also, try to have content everywhere and not only on your homepage or information section. Blog posts are a great way to inform potential customers about new ideas and practices. These blog posts can also include ways your brand will benefit customers.
#4. Concentrate on user experience: How should you optimize for conversions?
Just as your content strategy should be focused around visitors, the same way your fresh website must make it clear to the visitors where they should click. Show them where they can find the information and services they need. Do not choose your layouts and themes only on what looks good and what appeals to your eye. Remember, your website is not for you and should not be tailored to you. If your website doesn’t lead your visitors to where they want to go, then it becomes a business liability when it should be a way to grow.
Use analytics to figure out how your customers find you, where they go and how they make a purchase on your website. Do not focus on working on the “fun” parts of a redesign. Start by working on the basic functionality of your site. This is a highly important step in our website redesign checklist. A positive website experience will make visitors more likely to become customers and brand supporters. These people will also recommend your services to their friends and other potential customers.
#5. Think of a plan and start working: What do you need to meet your goals?
Now you have a general idea of your website and how a redesign is going to help users reach certain goals. The next step in your web redesign checklist is to write these ideas down. Take note of your current strengths and weaknesses, along with details on how a redesign is going to solve your past problems. Make sure to realize which parts of your old site you will keep, what new components you need to create, and what content can be optimized. Since your content needs to be customer-based, you must also make sure you define your target audience.
Create personalities by figuring out what they are looking for, what stands in their way, and how your company can help them. Along with defining your goals, you should also formalize deadlines and realize when things need to be done. Keep coming back to your plan to make sure you are on track and aren’t distracted.
#6. Preview your website on various devices and browsers: Are you covering all users?
Once you complete all the previous steps of our website redesign checklist, it is time to check on the user experience yet again. Today, there are so many devices being used to access your website. Not everyone is going to be looking at your website in the same dimensions, browsers, screen sizes, and devices. So, you must make your website accessible and comfortable for users from various devices.
First, start by checking your analytics to find out what browsers your customers are using. Open and test your website on all versions of Firefox, Chrome, Safari, and Internet Explorer. You can also check out other browsers such as Opera, Edge, and even the Yandex browser. Make sure you are covering everything viewers may use.
You must also check out what your site looks like on mobile devices. Responsive web design is very popular right now, and this technique makes websites compatible with all devices and browsers. In fact, once you invest in responsive web design, your website will adjust to different dimensions and screen sizes on its own.
#7. Make your work clear and visible: How can you reach a wider audience with keywords?
Next, you must make sure that all your new layouts and visuals go to waste. More than the majority of your traffic is going to come from visitors who clicked on a link from a search. Search engines are the entryways to your audience, and your content and site should be compatible with this.
SEO or Search engine optimization is the right way to go when it comes to online marketing. Start by writing a list of the topics you think matches your brand. It should include your products, the subjects you write about, and your expertise. Think of keyword phrases for each topic, and try to figure out how users would type these out to find you.
Don’t be afraid to dive deep and get really specific. Long-tail keywords will be searched less but will be helpful in the long run. Viewers will surely be grateful to have found your resources and are more likely to become clients. Generic keywords are more competitive, and more established brands usually end up getting clicked on.
#8. Improve your technical SEO: Why should server speed and security matter?
SEOs must extend beyond your content, page titles, alt tags, and headings. Technical SEO is the behind-the-scenes elements that contribute to search engine crawlers. These are who are going to scan your site to understand the relevancy and trustworthiness of your site. One of the most important technical SEO components is your site speed.
Longer page loading can significantly affect traffic and sales, and it can also impact your position in search results. Try to keep your templates and layouts of your website as lean as possible. Don’t overwhelm your site by adding extra plugins, widgets, and features.
Mobile-friendliness also plays a large role in search performance, especially when it comes to location-based searches. A user-friendly site sitemap is vital, which is the security of the HTTPS protocol.
#9. Test your design: What should you do better next time for website redesign?
Once you launch your new design, promote it as best you can. Spread announcements through press releases, emails, social media posts, and other methods.
Just as analytics were important in the past steps of the website redesign checklist, they will also play an important role going forward. These will help you measure your success and show you what areas need improvement. Abandoning analytics is often the reason for a redesign in the first place. A redesign does not mean the end of your efforts. Keep your future goals in mind, along with a list of features you want to implement in the future. This is going to help you with your next redesign.
Now that you have your complete website redesign checklist keep your path in mind and get moving!
If you need help on this journey to a website redesign, then you are in luck. An experienced digital marketing agency such as Mirdon Production can help you with all the steps of the way. Let our team prove your design and functionality for a site that is going to get you the results you want.
How To Choose The Best Web Design Company
Consumer behavior has been changing majorly over time to adjust to the evolving technologies of this digital area. You would never see anyone use yellow pages today when they can simply search for the phone number they need. Today, the majority of people search for answers online and contact businesses by the details found on websites. 97% of all people have searched online to find a local business that is near their place. This means if you want a successful online marketing campaign, you are going to need a solid online presence. As a popular Los Angeles digital marketing agency, we are here to help you understand why your company needs a website and how to pick the right web design company.
#1: Your customers are going to expect it
In today’s digital age, everyone expects to find all the information they need online. This means they are also going to be expecting your company to have its own website. Currently, it is not normal for a person to be unable to find a website for their desired company. Your website is going to help you increase brand recall value, which will generate lots of business. With a website, you will also have the opportunity to deliver strong marketing messages and publish your promotions to a wider audience. Your website is essentially going to deliver your marketing message 24 hours, 365 days a year. The website must be information-oriented and must include anything you think a client is going to be searching for.
#2: Offers social proof
Customers are largely impacted by what other people are saying about your business. But, even if you have amazing reviews on FourSquare or Yelp, people want to see a professional website. Many specific questions can be answered on a website, while these answers will not be found on review sites. Try to integrate these reviews into your website, so people can see good testimonials while also finding other information they need.
#3. Controls the narrative
While there is no way to keep under control the things people say about you, you can influence people by what you place on your website. This is a platform where you will be able to showcase everything about your company. A website is great for marketing, even better than printing ads or mail brochures. You will be able to spread your message, vision, and mission. According to many studies, there are around 5.6 billion searches on Google every day and 63,000 searches per second on any day. There are definitely a few people in this number who are looking for a service or a product that you offer. If you do not have a website, these people are going to go to the competitor that does have a website.
#4: ROI
Just as mentioned in the point before, thousands of people are searching for something online. It is important that the website you create is search engine optimized. This will let your website be shown to thousands of potential consumers without spending a lot of money. It will also help you reach a large target audience to help promote your service. The content of your website will influence buying decisions and transactions, no matter which industry you are in.
#5: Company credibility
If you want potential long-time clients to take your business seriously, then you must invest in a professional website. More than 50% of smartphone users say they discover a new company while searching for something on their phone, not having a website can ruin your credibility and make you lose potential customers. Many online users judge a company’s credibility according to their website design, so it is time you step up your game. In the end, people are most likely to interact with the company that looks more trustworthy and credible.
#6: More conversations
#7: Compete with others
Keeping up with the competition is key in online marketing. In fact, having a great website even gives you a fair chance when competing with industry giants. When you set up an optimized website, it may rank higher and be at the right place for potential customers. The correct keywords and visually effective design will increase your website traffic and influence your consumers who come from search. Having a high spot in the search results page is a great way to challenge your industry Goliaths. If you set up a great website, your customers will not have a reason to contact the competition.
#8: Social media irrelevance
#9: Expand your working hours
When you have a website, you are making content available to everyone at any time during the day. When they view this information depends on their convenience. So no matter when a customer visits your website, you are somehow always interacting with them. This basically means your business is always open, at all times of the day. Always being accessible will support your online marketing and will increase sales significantly, especially for e-commerce companies. When you have effective customer service available on your website, this is only going to attract more customers.
#10. Show off your offers
Always remember that your website is the very first interaction your target audience has with your brand. What impression you leave on a customer is totally up to you and your website design. Try to showcase your offers and services on your website, but in a way that is subtle. You can also highlight some of your testimonials and awards. Show off your best features that will attract new customers. The more interesting information there is on your site, the more time people will spend on it.
Web Design
#1 Be proactive about your requirements
A customer takes less than a second to form an opinion about your business from your website. This means your website must visually be up to par so that it catches a potential customer’s eye. So, before you choose a web design company, you must have a general idea of how your website will look and what functions it will have.
Maybe you need to create leads for your business or integrate some sort of relationship management software. Are you going to add a payment option or a contact form? Will you require a high level of security?
As the business owner, you need to go into this step with a picture painted in your head of how you want your website to look. Remember, this is going to be a large part of your online presence, so you want to hire a motivated team to help.
But, this does not mean you must do it all alone. Ask the designers on your hired team what they expect the website to look like, and what they would recommend adding or removing. If a company completely agrees with what you say, then you must also beware. Chances are, they only want your money and aren’t interested in creating an impressive website.
#2 Ask for a portfolio
#3 Place emphasis on user experience
User experience is key for a successful online marketing experience. Even if you create a good first impression, you must be able to make your customers stick around.
The overall design of a website includes more than just structure and functionality. There must also be a real substance that appeals to the visitor, and this is what will turn a viewer into a customer. When choosing a web design company, look out for the level of content they usually produce.
You can observe the quality of the company by looking at how deep they dig in your niche and the amount of industry research they have done before meeting you and how much they plan to do for your specific target audience. Try to stay away from companies that prioritize aesthetics over content. The appearance of a website will attract a customer, but the content is what is going to make them stay.
#4 Assess their technical abilities
Of course, it is very important that a company is at the top of their game. Web design requires constant development and usage of modern techniques, as the digital arena is always changing. The company you choose must be flexible and willing to adjust to new digital environments.
#5 Ask about responsive web design
In 2020, responsive web design is a must for all modern websites. Due to the number of devices used to access the internet, your website must be able to adjust to all browsers and dimensions. In fact, about more than half of global internet use is done by mobile phones, so responsive web design is necessary for the survival of your website.
#6 Ask about ongoing maintenance and optimization
Creating a website is difficult, but a lot of effort is also required for maintaining and optimizing it. Try to look for a long time team, who is willing to help you every step of the way. A good team will be motivated and invested in the success of your company and will help your website adjust to the ever-changing online market.
Finding your perfect web design company isn’t going to be quick or easy, but it will surely be worth the wait. Keep these helpful tips in mind when you are searching for a web design services and find a team that will help you create a website that looks great and works great.
