Since the Coronavirus pandemic began in the world, people face a lot of challenges. Unfortunately, the disease takes away a lot of lives. And in many countries, the numbers are very high. Many businesses are struggling with the loss of customers, and some of these businesses are closing. Although there are businesses that are doing great during a pandemic, such as pharmacies, the hospitality industry was hit the hardests and is in one of the worst positions. Restaurants and cafes have been empty for a couple of months, which is a massive loss. Although cafes are already operating anyway, it will take some time for them to recover from all the damages.
In such situations, the business should consider different strategies in order to survive hard times. Each company should be flexible enough to be able to come up with new and creative solutions. Online marketing is one of the critical parts that every business should pay attention to. People spend most of their time at home and use the internet all the time. So you should transfer your business to an online platform. Los Angeles, digital marketing agencies are working day and night to have the right strategies for your business during COVID-19.
Why is Digital Marketing Important During Coronavirus?
Coronavirus has changed almost everyone’s life in the world. Businesses who built their company through years and with a great struggle are now closing. If you want to survive, this means you need to be present online. There are industries that are entirely dying. For example, the future of travel agents is very uncertain. But other aspects can survive if they work hard and get creative. For example, if you have a cafe or restaurant, then you can start to develop your social media accounts. So you can show the restaurant’s foods on your page and offer delivery services. People stay at home most of the time, and they may want to eat restaurants’ food. So as a CEO, you should take steps and immediately. And one of the first steps is to take your business to an online platform. Below you will find ten digital marketing ideas to consider during Coronavirus.
1. Connect with Your Customers Through Social Media Platforms
Because we spend most of our time at home, as a result, we spend more time on social media platforms. The negative information and news are too much on the internet, and people need some positivity. And in addition to this, there are people who are in a terrible situation because of the pandemic. Some lost their jobs; others are fighting for their life and the life of their loved ones. You can use this time and try to connect with your customers on a deeper level. People need more empathy nowadays, so they will appreciate it if your company shows compassion to them. For example, you can execute different campaigns that may help people who are ill with Coronavirus. Or you can connect with various businesses and help with food for the ones who need it. Then you can talk about your steps on your social media accounts. Your customers will pay attention to your actions and perceive you as an optimistic company.
2. Make Sure that People Can Find Your Business Online
Most probably, you have already understood the importance of social media platforms. Los Angeles marketing agencies are professionals who promote social media accounts. Their main job is to help your business have a strong position on online platforms. Most of the professionals have a huge amount of knowledge and information, and they learn every day. Each company has a professional who knows everything about SEO. Believe us, SEO is what you may need right now. It will help you to make your company visible and so that your potential customers can find you easily. We understand that you may not have time to explore everything connected with SEO. So we highly recommend you to not do online marketing alone and contact Los Angeles marketing agencies.
3. Start to Use Pay-Per-Click Advertising
Of course, during Coronavirus, every business needs to spend more wisely because the sales are decreasing. Pay-Per-Click marketing will help you to spend less on your advertising and get a better result. So we highly recommend you to examine PPC marketing and try to gain the most out of it. You can learn more about Pay-Per-Click marketing by clicking the mentioned link.
4. Be One Step Ahead of Your Competitors
In the case of the proper implementation of SEO, you will notice an increase in the traffic of your website. This will help you to win the competition. When customers search keywords connected with your business, your page will be the first one to pop up. Hence the consumers will prefer your product over others’. It takes time to be on top of the Google search results, and of course, a lot of knowledge. This is a significant part of online marketing, which needs to be carefully examined.
Not implementing SEO strategies for your business will be one of the biggest mistakes. You will lose customers because people will not be able to find you. Hence your revenue will decrease, and you will have a decline in sales. This is a critical aspect of every business, so you should hire people who will take care of SEO. Or cooperate with Los Angeles marketing agencies, which are professionals, and know everything about it.
5. Prepare Your Business for Better Times After Coronavirus
We should be positive and believe that after some time, the world will come back to an everyday life. This means that consumers will start to spend normally, and they will go back to their old habits. You should keep in mind that SEO and online marketing strategies are for a very long time. And the results that they give are long term. So all the strategies that you implement during Coronavirus will prepare your business’s strong position during better times. This means that after Coronavirus, you should not stop your campaigns. You should use this time to learn the most about online marketing, then continue implementing strategies. Los Angeles marketing agencies will help you to make a strategy for your desired period of time. To continue implementing all the online marketing strategies even after the Coronavirus.
6. Try to Provide Special Offers to Your Customers
CEOs of companies need to be very flexible and think creatively during such kinds of difficult times. During such uncertain times, you can provide special offers to your customers. This way, you will show your support to them, and they will feel that you understand their situation and want to make their lives better during hard times. For example, you can offer special discounts or different giveaways. This will not only make your revenue increase but also you will make a good connection with your customers. Many people who stay at home are all the time on the internet, and they are looking for discounts. They want to shop because they have a lot of spare time. But also they want to save money, so discounts are a great way to do so. Moreover, this is a great way to have more or less steady revenue.
7. Develop Your Local SEO
As people are staying at home, boosting local SEO is critical for your company. People are not traveling, and the movement is minimized. So they want to find convenience and find shops which are in the city and near to them. People will mostly do “near me” searches, so you need to boost your local SEO for them to easily find your website. If your business is near to customers, then they will prefer it over the competitors.
Also, don’t forget about reviews and, most importantly, positive ones. It is critical to keep your online reputation to high levels. This is important because people are reading reviews before buying something. If you provide great products and services to your target customers, then most probably people will leave a good review for your company. So work on the quality and develop your online marketing, and good reviews will come very fast.
8. Be Ready to Be Flexible and Tell Your Customers About Changes
As the situation in the world is fluid, this means that your business should be ready to be flexible and be ready for changes. This is a perfect time to explore new aspects and things. And maybe you will find something new which may open new doors for you. For example, if you are in a restaurant business, then you should consider having a delivery service. Restaurants are closed during Coronavirus, so you will have a lot of losses and a decrease in revenue. So you should have a great system of delivery service, and market it so that people want to use your service. And your customers will want to order your restaurant’s food
Another example is the gyms. All the gyms are closed, but there are different options to not lose customers and have a source of revenue. For instance, you can offer online workouts and get creative with new offers. So as you can notice, hard times can help you to find new aspects and eventually gain from the situations.
9. Don’t Panic and Get The Most Out of the Situation.
Remember to keep the situation under control and try not to panic. Every hard situation has a solution, so this means that if you work hard, then you will exit the situation in the best way. That is why you need to have a strong online marketing strategy. As a result, when others panic, you will be one step ahead from them and implement the strategy from the beginning to the end. You should not make a panic move, and you should just implement smart strategies. Panic never ends well, and it is the main reason why most businesses fail during hard situations. There are many examples when businesses don’t have enough competency to survive during different hard situations. That is why, during good times, you should collect resources in order to end well during bad times.
10. Complete Everything Connected With Your Online Marketing Strategy
This is a great time to finish everything which you couldn’t do for a long time because of the lack of time. Every business has things which seem not very important to do in the first place. During this time, you should pay a huge attention to it and finally finish everything on your to-do list. For example, if you were planning to create a website for a long time, now it is time to finally do it. As you may already know, websites are very important for sales, so it is time to finally create a dream website for your business. Or, if you already have a website, it may be the time to give a fresh look to it.
Another important aspect is that this is a perfect time to learn something new and improve your skills. As a CEO, you may always be full of tasks and not have enough time to dedicate it to your self-improvement. Try to use this time for your own good and learn something important. It is very important because every CEO should always learn new things. Otherwise, it will be hard for you to lead your team. So this is a great time to learn new skills.
It is not a secret that 2020 brought a lot of unexpected and difficult surprises. A lot of unpleasant things happened, which created difficult and harsh situations for many. The most essential thing is to stay strong and remember that everything will pass soon. Such times help us to value good times and work harder. Implement online marketing strategies and try to make smart moves in order to win in such hard times. Eventually, you will have a strong position and be ready for any kind of situation which happens.
Running any business is challenging, whether it be big or small. There are so many roles you have to take on and so much to calculate without knowing whether it will be effective or not. Running a business is already a big risk in itself, so you must be ready to go all out on promoting your business. As a company that runs their own business in Los Angeles, the hub of all things digital and social media-related, we have learned a few tricks on how to make things work. Read below to find out some of the tips on how to promote your business in the modern-day from some of the highest-rated marketing agencies in Los Angeles.
1. Know your audience to Promote your Business
In order to figure out where you should promote and how you must know your target audience. Your customers are what your business is based on, and they are essential to the success of your business. If you don’t know who your promotion is aimed at, it will basically become a giant waste of money. Before you decide anything, you must first find your target market.
How to find your target?
Start finding your target audience by asking yourself what problems your company’s product or service solve. Generally, this means understanding why your products exist and why people need it. Your product should have a purpose, which will be portrayed in your promotion. You must also research who your current customers are. It is important that you categorize your customers into segments according to needs, budget, age, location, and other factors. Your competition is also something you should be up to date on. Research their websites and the “About” sections to find out who your competition really is and what they are doing with their business. It is really easy to find your competitors; all it takes is a simple keyword search that has to do with your industry. Now that you have your current customers and competition down, you must try to understand what you must do so that these customers choose you and not the others. What will they gain by choosing you instead of anyone else on the market? Try to find your advantages and the features that put you above the rest and focus your promotion on that. A quick trick that top marketing agencies in Los Angeles would recommend doing is building marketing personas. These personas should include the people you hope to reach with your products, their age, location, budget, hobbies, and so on. Building a few marketing personas will help you in the future when building your promotion strategy. Try to also accept the feedback from your current customers in the form of comments or survey responses, to understand if you are achieving what you hoped you would.
2. Social Media Content Marketing
Chances are, you don’t know anyone who doesn’t use at least one social media platform. One in every two people in the entire world has at least one social media account, and many new accounts are opened every day. Many marketing agencies in Los Angeles would tell you that it is nearly impossible to have a successful online marketing campaign without the social media aspect of it. But, this does not mean you must be on every single platform out there. It is better to choose the social media platforms most used by your target audience and focus on keeping that account active, instead of having a bland and mediocre page on all platforms. Invest some time and money into market research, or find some research online on what the age and budget group of your customers tends to use more. Once you have your platforms ready, you must produce high-quality content. Content includes photos, memes, videos, blog posts, and more, depending on what platform you are using. Your content must be engaging, interesting, and should promote your product, but not too much. If every single post you make links to your products and presents like an ad, customers will get bored or annoyed and will unfollow. A tip from a top marketing agency in Los Angeles is to use the 80-20 rule. 80% of your content should be content that doesn’t directly promote your products, and 20% should be an ad and should directly link to your products. A great idea is to produce a “how-to” video that will show how to use your products but will not look like a blatant ad. Generally, opening a YouTube account for your company, where you can make instructional videos about your products, answer any frequently asked questions, and where you can hop on the latest trends while also being witty and showing your products is a great way to promote your business.
– Interactive content
In a whole world of constant content, it is important that you produce content that will engage your audience. Content that requires participation from the customer will surely have your customers stay on your page for a long time, and it will also be memorable and stay in their minds. Los Angeles marketing agencies highly recommend interactive content, as that is what stands out among everything else. On Instagram, a poll can be made on your story, where the user will get the opportunity to choose their option, or a live Q&A type option. Interactive content is new, fun, and different, so it should definitely be in your social media marketing strategy.
– Follow up
Another important step in social media marketing is the analysis that comes after. By reviewing the statistics gathered, you will start to understand whether you are going in the right direction or not. This analysis will show you whether you are reaching your target audience or not, how effective your posts are, and if you are making revenue from them or not. According to these results, you can start to tweak your strategy so that you reach the audience you want or embrace the audience you have gathered. There are many online analytics tools you can use to gather the information you need.
3. Shoppable Posts
Social media platforms are one of the biggest forms of digital marketing, and usually the most effective if done right. One marketing agency in Los Angeles reports that 72% of Instagram users have purchased at least one product from Instagram. 70% of users on Pinterest, specifically to search for new and innovative products to purchase. This means social media is a big opportunity to gain new customers. These platforms have made social media marketing very easy, with updated marketing features every day. Instagram has the “swipe up” feature on stories and posts if you are a business account with more than 10 000 followers. This means you won’t have to convince people to exit the post and click the link in the bio but will make the process of accessing your website so much quicker and easier. You can also tag your products on your own pictures, so one click will show the product name and price, and if clicked again will go straight to your website. Another cool feature on Instagram is when announcing a new launch, customers can also click on the countdown to set a reminder on their account so they will know when they can purchase these new products. Facebook, Pinterest, and other platforms all have their own social media marketing options, and you should select the one that you think best fits your brand and target audience requirements.
Remember, people usually don’t have a lot of time on their hands. Marketing agencies in Los Angeles noted that the average person on social media only spends around 2 seconds on each post as they are scrolling. If they like something they see, they want to be led to the purchasing or related products immediately. If your links and forwarding buttons are hidden, you are going to be losing customers. No one is going to use their time to find your website or product, and the time they could be spending on your website will be taken up by a competitor. That’s why it is important that your call-to-actions are visible and easy to access. Place them in your bios, under the posts, in email signatures, and so on.
4. Make your customers feel special
2020 is the year where personalized marketing is going to make it big. People can now easily tell that an ad is generic and doesn’t have any connection to them. So, traditional advertising formats are becoming less and less effective when it comes to promotion. According to a survey conducted by a marketing agency in Los Angeles, 90% of surveyed people found personalization highly appealing. 80% admitted they would rather spend their time and money on a business that offered them a personalized experience, as opposed to a business with a generic one size fits all ads. So you must create targeted ads that will fit your target audiences’ needs and likes, and this is where your marketing personas will really come in handy. For example, if your business sends out email lists, then try to segment these lists according to customer needs and personalize the email content being sent. This way, it will catch the attention of a customer and make them feel noticed by the company. Personalization is a great opportunity to really connect with your audience, so don’t miss out.
Customer service must become one of your top priorities as a company. Even if your product is the only one in the world and works perfectly, if your customer service is iffy, then customers will not come to you. You will have to do everything in your power to make your customers feel valued and special. If they have any problems, don’t ignore or block them. This can lead to them posting about it or telling all their friends, and not only will you lose potential and existing customers, but you will also earn a bad reputation. Instead, reply as quick as possible and help them through their problems. Even if they are dissatisfied with the product, they will surely come back if they are treated well, and their issues are resolved. Their comments and feedback is also a good opportunity for you to see where your business is lacking and has space to improve. Instead of spending tons of money on market research, you can just read your comments!
Answer any and all questions that you receive, even if they seem repetitive or irrelevant. When answering messages or comments, try to reply with “Dear and the name they have on social media” to make your conversation seem more personal and less formal. Your customers may indirectly become brand ambassadors because they will recommend your business to other potential customers, increasing your exposure and revenue. A trick many Los Angeles marketing agencies recommend is sending your new or loyal customers some samples of your product or coupon for your service. This will surely make them feel highly appreciated, and if they like it, they are very likely to purchase more and recommend to their friends.
Keep in mind that these are only tips to help you promote your business.
There is really no formula for a business promotion that works for everyone. Every business, target audience, and product is different, and every promotion strategy will also be different. Never be afraid to experiment with different platforms and ads to find what works best for you. It is important that you analyze the results after trying something new, to see who you are reaching and how effective your method is. If it isn’t getting the results you want, then change it up and keep moving forward. If it works, then use it as a starting point and develop and improve your strategy. Finding the perfect promotion method for your target audience is going to take some time, but once you find it, you will only need to maintain it for the long-term, and everything will become much less stressful.