Today, technologies created a massive amount of business opportunities. Before reaching customers was much harder than today. One of the most significant channels to contact customers are social media platforms. That is why all businesses need to be present on online platforms and implement online marketing strategies. Most companies hire Los Angeles digital marketing agencies. Others prefer to have internal digital marketing specialists in the company. Digital marketing is very powerful, and the right strategy can change a lot. And 2020 has brought new digital marketing trends, which we are going to examine.
One of the most important aspects of every business is to keep the customer’s interest. There are a lot of stories when companies fail, and customers choose competitors. Companies should take lessons from these stories and try not to repeat the same mistakes. The 21st century is very innovative and fast. Every day there is something new, and things change in a very fast way. So in order to be a leader on online platforms, businesses should always follow the latest online marketing trends.
In this article, we are going to provide 3 of the most important digital marketing trends of 2020. Of course, it will be great if you could be successful in online platforms and have a strong position. In addition to all the trends, you should always be inspired and try to find new sources of inspiration. In the end, you will have the best result if you combine your knowledge, creativity, and inspiration.
1. Influencer Marketing
Influencer Marketing is one of the newest and most powerful strategies of online marketing. This is a great way to promote the product or service and gain customers in a short period of time. There are different bloggers on social media platforms who have millions of followers. They have a broad audience, and they always follow the influencer’s advice and content. So businesses reach these influencers and ask for collaborations. And as a result, a lot of companies have gained a new customer base and increased sales thanks to influencers.
Of course, when the influencer advertises your product, people will become interested in it. But after that, you should work hard to keep them and make them your loyal customers. Your biggest goal should be to have customers who come back. If the customer comes back to buy the product one more time, then you succeeded. So don’t just collaborate with influencers and think that the job is done.
The Strategy of Influencer Marketing
Try to find influencers who have a real base of followers. But don’t just try to cooperate with an influencer who has a lot of followers. Find someone whose audience may be interested in your product. For example, if you have a pastry business, find a food blogger who can talk about your product in front of their followers. Then work on the content which you would like them to post. Think about the style of the video or photo and the text. Understand how many times the blogger is going to post about your product etc. You should discuss everything in advance so that you know what to expect from the influencer. This will prevent you from any type of misunderstanding. There have been many situations when businesses collaborated with influencers, and didn;t receive the desired outcome. This is because business and influencers don’t discuss everything in advance.
The Outcome of the Influencer Marketing
People who follow a specific influencer usually are interested in what their favorite blogger recommends. They follow them and try the recommendations. As a result of the cooperation, people will like to try your product and see whether they like it. You will gain the attention of hundreds of people, one of the first steps in sales.
Then you have to keep them and make these people your customers. You should not wait when they buy your products right away. Customers may come to your Instagram page, and explore your page. Then they may write a message to you and ask a couple of questions. And starting from their point it is your job to keep the customer and sell your product. The job of influencers is to bring attention to your product or service, which is very important.
A Small Tip For Businesses
At first, try to reach people who have a small but strong base of followers. Usually, these followers have medium size of the audience, but a lot of engagement. So if you see that the influencer has a couple of thousands of followers, but a high engagement rate, go for it, most probably, such influencers will bring new customers and followers for you. They always try to stay in touch with their followers because it is more comfortable with a small audience. So the most important thing to consider is the topic of an influencer’s blog. And whether it is connected with your product or service.
2. Direct Messaging
Through the year, the experience has shown that direct communication is one of the most effective ways to reach people. It is something that won’t go out of trend, because it always has its implications and benefits. Direct messaging is a way to connect directly with customers and address their needs. Customers always appreciate when businesses communicate with them in a more informal and personal style. They feel that companies care about them and address their needs separately.
One of the most important parts of direct communication is to answer customers immediately. They don’t like waiting too long, because when customers ask something, they want a fast response. If you delay the response, then customers may change their mind, you will lose them. If you feel that you don’t manage to answer customers immediately, then hire someone who will be responsible for answering customer questions. So pay massive attention to this essential digital marketing trend of 2020.
The Strategy of Direct Messaging
Many apps will help you to arrange direct messaging with all of your customers. Such apps are Whatsapp, Viber, Messenger, which have a lot of tools for direct messaging. With the help of the above mentioned apps, you will build a deep and strong relationship with your customers. As Instagram is a big business platform, then, of course, you can use Instagram direct messages as well. When you communicate with your customers directly, you can understand what they need. And with the help of that, you will understand how to sell your product and what to offer. Professional Los Angeles digital marketing agencies have developed strong strategies for direct messaging. So you can always ask for their services.
Outcomes of Direct Messaging
As forecasts tell, in a month, about 2.52 billion people use messaging apps. You can already understand how beneficial it will be for you to use direct messaging. It will help you to access thousands of people, and make them your loyal customers. Of course, in the future, the number will rise, because it is one of the most convenient channels. People always try to find easy ways to find answers to their questions. So, this is an excellent tool that digital marketing has gifted to all the businesses. If you use these channels wisely, you will gain a long and valuable relationship with your customers. So we recommend you to develop direct messaging, as the outcomes of it are enormous.
A Small Tip For Businesses
One of the most essential tips for direct messaging is to have a simple username. If you have a hard username, people wouldn’t be able to find you and remember your username. It should be straightforward and, at the same time, relevant. So make sure that you have a username that is easy to read.
Another tip is to understand everything connected with messaging apps. There may be tools that can be helpful to you. For example, calendars, or fast response tools. You can write answers to frequently asked questions and send them with one click. For example, customers mostly ask the price of the product. So you will have the answer to that question and send it without writing it every time.
3. Social Commerce
Today social media has transformed approximately every industry. It provides a massive amount of new opportunities. A couple of decades ago, people wouldn’t even think that they can sell people directly from online channels. Now there are so many benefits, and channels to reach customers have become a couple of times easier. Billions of people use social media for different purposes. And of course, social media platforms always try to integrate new tools and features. And all these tools create new opportunities for businesses. So it is essential to catch up on every new update which platforms introduce.
Today there is a feature that allows customers to but directly from platforms such as Instagram or Facebook. When Instagram introduced the checkout option, people started to use it, and they gave positive feedback. And of course, for the businesses also this was a great way to sell their products.
The Strategy of Social Commerce
Social commerce allows businesses to create their online store with displayed items and prices. All you have to do is to create great content that will be appealing to your customers. When the content is appealing, people get interested in what you provide. And they may stay at your “online store” for hours. And in the end, they would like to buy something even if they don’t need it. So make sure to create a beautiful page. Also, examine how your page should be created in order to make the process easier. This means that you have to create everything in a way that it becomes maximum comfortable for customers to buy your products.
A Small Tip For Businesses
As we have already mentioned above, the most essential part of making online sales is to create great content. You should interest people with your creativity, and show that you work hard to provide quality content. If you don’t have time to create content, then you can hire people to do that instead of you. Give them ideas, and they will make it into reality. Another advice is to give your customers a chance to choose between payment options. Customers like to have alternatives from which they can choose their desired one. They always prefer to choose the most comfortable way, so they will want to go to the purchase zone.
Because of the pandemic situation in the world, people started to spend more time on the internet. And most of the users were spending their time buying products online and spending a lot of time in the online shops. So this means that online shops are one of the best and most important things for the business. If your business doesn’t have an online shop, then start to work toward building one.
We know an example of a case when a business increased its sales a couple of times in a year, after opening an online shop. They gained a new customer base, and started to develop their products online. This helped them to increase their team and reach new opportunities, which are present only on online platforms. So start building your online shop starting from today. If you already have one, then try to look at the experiences of other successful online shops. Take examples from them, and try to do better.
Customers started to ask and demand more options and more natural ways to satisfy their needs. You need to answer their questions and meet their needs. Today, most of the customers prefer to do online shopping rather than in-store shopping. So we recommend you to take advantage of it and try to make the best out of it. Learn every day, and try to find new tactics for having a strong position on online platforms. So, use these digital marketing trends of 2020 and gain a loyal customer base.