9 Easy Steps: How to Conduct a PPC Audit
Over 64% of people click on Google Ads when they are looking for a product or service online.
This offers up a lot of potentials to attract new customers. Are you getting the most out of the pay-per-click ads you are using? No, really. Can you remember when was the last time you looked closely at how much you’re spending and where you might be able to extract more benefits? Here are some techniques to help you conduct a proper PPC audit.
What is a PPC audit?
A PPC audit is the assessment of the performance, costs, and returns of your ad campaigns, ad groups, and individual ads. This will help you understand how your paid advertising strategy is doing and where you can improve.
Why should I conduct a PPC audit?
If you are running your first PPC campaign, you may have heard people say to conduct an audit. But, what is the true value of auditing your campaign? Here are a few of the benefits you will get from doing this.
- You’ll see how your strategy performs over time: If you are investing your time and money into a marketing campaign, you will want to know what is working and what isn’t. A PPC audit lets you see how well your strategy works over time and what you can do to improve.
- You’ll discover performance issues: It’s important to constantly monitor and update your campaign to reach maximum potential. A PPC audit will help you notice the issues in your strategy and fix them; however, you can. Without an audit, you won’t know what you are doing wrong.
- You’ll see how you stack up to your competition: PPC audits give you a deeper insight into your campaign’s performance. You can use this information to compare jut show well your ad is doing.
- You’ll discover where you can improve your campaign: No matter how well your digital marketing campaign is doing, there is always some room for improvement. A PPC audit will help you discover exactly how you can optimize your campaign to improve the performance.
· You’ll learn about your audience: A PPC audit will help you understand exactly how your target audience interacts with your ads. Then, you will know what your audience likes and what parts of your ad you can improve for better customer experience.
The PPC audit checklist
Are you worried about never having done a PPC audit before? Don’t fret; our professional team is here to help you. We have created a small checklist to help you start and finish your first PPC account audit.
1. Choose a date range.
The first step to a successful PPC audit is to set the date range to ensure you have enough information to analyze. If you look at a small set of data that spans only over 30 days, then this isn’t great. You won’t have enough data to see how your changes are taking effect. It’s best if you choose a broader set of data to be able to measure results accurately.
You are going to need about three months’ or more worth of data to analyze. This will be enough to see if your strategy is working. Of course, you can also look at more data for a fuller scope of your marketing campaign, but three months is the minimum.
2. Download your data
Since you are going to be analyzing lots of data, you will want to download the data for easier analysis. You can simply export your information by entering your Google Ad’s account. By doing this, you can choose to download all your PPC account data, data from specific campaigns, or set custom exports. If you are using Bing ads, you will also need the data from these ads. Once you have both these data sets, you can compare to see which one is doing better and try to understand why. You can input all this data into an Excel spreadsheet to keep it organized.
3. Plan out your budget
When you’re conducting a PPC audit, make sure you know how much you are spending on all your campaigns. Record this data, so you know how much value you are getting compared to how much you’re spending. Track your cost-per-click (CPC) and see how many clicks you are getting for your budget. This is crucial to know when you are setting up an audit as it helps understand the success level of your campaign. This is important information to know when you’re setting up your audit because it will help you understand how successful your campaign is.
4. Look at your ads
This is one of the only non-calculable aspects of your PPC campaign that you must monitor. Looking at your ad content is very important when you are analyzing your campaign. Your ad content is what strongly impacts your audience and how they react.
Firstly, you must check that your ad is targeted to a certain group of people. You must have a target audience in mind when you design your campaign. If you don’t know exactly who you wish to target, take the time to think of a group of people you think will enjoy your product or service.
Then, see if your ad content covers the question “what’s in it for me?” When people look at your ad, they should immediately understand what they will get when they choose your business. Your ad must list the benefits and features of your products or services.
In addition, make sure there is a clear call-to-action on your ad. CTAs are valuable for converting leads.
When you are looking over your PPC ad, make sure you have keywords integrated on your page. If you want to increase your ad relevancy, you must be using relevant keywords.
This is actually one of the most important steps in your checklist, as ad content is what customers see and what attracts them to your products or services.
5. Check and note your quality score.
Next on our checklist is the quality score of your PPC campaign. Along with a maximum bid, this is what determines the placement of your ads. If you want to better your ad placement, you must increase your quality score.
Factors like ad relevancy and click-through rate are what determine your quality score. If your ad is relevant to someone’s search query, they are likely to click on it.
Pay close attention to your quality score when conducting a PPC audit. If your quality score is low, then you must work on improving it, which will lead to a better overall performance of your ad. If your quality score is good, then you can continue with the methods you use to keep the rankings.
6. Edit your keyword targeting
As you go through with your PPC audit, you will need to audit your keyword choices. Keywords are the driving force of your PPC success. If you want to bring the right leads to your ads, then you must select relevant keywords.
A small tip is to always opt for long-tail keywords that contain at least three words. For example, “book shops in Harrisburg, PA.”
Long-tail keywords will drive more leads to your page, and you will be more likely to be clicked on. Too many people use broad keywords, so you must be specific in order to stand out. If you aren’t using some long-tail keywords in your strategy, then now is the time to optimize to create a more effective marketing campaign.
7. Analyze your click-through and conversion rate
Next, in our PPC audit checklist, we have combined two metrics that go hand-in-hand with one another. The CTR on your ads will influence your conversion rate optimization, so you must look at them both.
CTR is an important factor in your ad’s success. Monitoring it is vital to understand if people are interested in your ads. You will have the opportunity to see just how many people look at the ad in their search results and click on it.
If your CTR is low, you must rethink your ad. Something must be modified to have more people see it and click on it.
But, just having a high CTR isn’t enough. If your CTR is significantly high, but your conversion rate isn’t, which means customers don’t like what they see after they click on your ad. So, your landing page somehow isn’t relevant to your ad.
In the end, your goal should be to have a high CTR along with a high conversation rate. So, not only will people see your ad, but they will also convert. Monitor both of these factors together to see the areas where you can improve.
8. Review your bids
When you are running your PPC campaign, keep track of your bidding amounts. You should monitor this amount to see how much you spend to get leads for your business. Be careful not to overspend, so that there is still enough room to make a profit. If you spend 15$ each time a person clicks on your ad and they buy a $20 product, then your profit margin is thin. Instead, maybe take the time to reevaluate your campaign strategy to lower costs for more profit. Analyzing your bidding amounts will help you see if you are getting what you are paying for.
9. Check your location targeting.
Location analysis is a very valuable tool for any PPC audit. When you are running your PPC ads, these may appear in the search results for different cities or states. This is more true if you have a significant online presence and sell your products all over the country.
With location analysis, you will be able to see exactly where your ads are performing best. You can see the different cities where your ad is visible and how they appear. It’s a good way to understand where your target audience is and where your business is booming.
You can also see where you should increase ad spending. If certain locations drive better results, then maybe you should allocate more of your budget to target people in those cities because you know you will get your money’s worth.
Location analysis helps figure out where to move funds for successful campaign results.
Bonus: Compile areas of wasted spend
Companies don’t like wasting money. So, if you plan to invest your time and money into a digital marketing strategy, then make sure it is worth it. If your campaign isn’t optimized properly, you risk having lots of wasted spending.
Wasted spend is how much you are losing from your Google Ad’s campaign. It will show you the aspects where you miss out on conversions or spend too much money on leads.
One of the biggest culprits of wasted spend is irrelevant keywords. Many times, you will have great keywords, but there are some irrelevant keywords that make your ad appear where it shouldn’t. People will click on your ad and end up on an irrelevant page, leading to a low conversion rate.
For example, let’s imagine you are operating a bakery, and you created a PPC ad to advertise your carrot cake to party-throwers, brides, and more. Your long-tail keyword is “carrot cake.” Now, imagine someone is searching for carrot cake pops. Even though you don’t sell cake pops, your bakery ad may show up. This will lead to people clicking on it but leave your page after they see that it is irrelevant. You end up wasting your money on ads that leads won’t find useful, and your campaign will be pointless.
This is where negative keywords can solve this problem. These are the words that are related to your other keywords but aren’t relevant. In this example, “pop” can be a negative keyword to ensure you don’t show up in search results for cake pops. This trick can help you reduce your wasted ad spend by a lot.
As you can see, conducting a PPC audit isn’t as hard as it seems. Contact Mirdon Production today at 888-308-0008 or online. We always tell our clients that It is essential for any successful digital marketing campaign, as it will help you see what you are doing right and what still needs some improvement. So get out there and start auditing!
How to Promote on Facebook
We all know Facebook as basically the birthplace of social media marketing. Even though many other platforms have arisen since then, there is still an overwhelmingly large amount of people who use Facebook every day. As of right now, Facebook has more than 2 billion daily active users and potential customers for you. These users range from CEOs and students to stay-at-home moms, so no matter what target audience you have, chances are they are using Facebook. Because of the popularity of this platform, there is also lots of competition for the attention of these users by brands and their ads. Here are a few tips from top marketing agencies in Los Angeles on how to successfully promote on Facebook.
What does a good ad look like?
In order to learn how to promote on Facebook, you must start by making sure your ad content is ready to be promoted. If you promote with the right placements and formats, but your content isn’t captivating enough, then you won’t get anywhere.
“Brands that ignore social media…will die. It’s that simple.” -Jeff Ragovin
Visual
Your ad has to be very visual. In the Facebook algorithm, visual content is more popular and tends to be shared more. It also tends to be more memorable and sticks in the minds of customers. Most people scroll social their Facebook page when they have time to kill or want to take a break from something, so reading a long text on an ad is not something most people will do. No matter what you are promoting, marketing agencies in Los Angeles urge you to have ads that are visually appealing. Try to create something that engages the audience, to make them feel important, and that feeling will be associated with your brand long after they scroll past the ad.
Relevance
This point relates straight to your target audience. Your ads have to be relevant to your target audience. Even if your ads are very visually engaging but lack the content that your target audience wants to see, no one will click on your ad. In order to maintain relevance, you must have a thorough analysis of your target audience. Marketing agencies in Los Angeles recommend you create a few marketing personas that include age, gender, location, budget, hobbies, and other relevant information to help you promote effectively on Facebook. This is also going to come in handy when you decide to create your ad, and Facebook asks you who your ads are made for. You must create your audience, including their location, age, sex, spoken languages, interests, and their connection to other pages, and these will be the people whoa re going to see your ads. It is critical that you know your audience and who your products are targeted at, in order to promote successfully on Facebook. Keep in mind that each second your ad is on someone’s screen is a second you are paying for, so do your research to avoid wasting your money and effort. Facebook also has a feature that will rate your ads, and you will receive a relevance score. The more times your ad gets shared or clicked on, and the more relevant it is, the higher your score is. A higher score means more favorable treatment from Facebook, which means more customers and more revenue. This is also a handy tool for analysis, to understand if you’re on the right track or not.
Value Proposition
A value proposition is primarily the reason your ads must be clicked on by those who don’t know about your company. There should be something on your ad that will tell the customer why they should discover more about your product and how it is different from anything else. Try to ask yourself why your product stands out. Place yourself in the target audience members’ members’ mind space and try to understand what catches their attention enough to click on it. It is vital that your value proposition be believable. Saying your products is the best in the world will come off arrogant and repetitive, and you can’t expect anyone to believe it. But offering 30% off new customers’ first purchase is a great value proposition. Remember that customers are ordinary people like you, and they won’t fall for an ad that you didn’t put enough effort into.
“The most powerful element in advertising is the truth.” – Bill Bernbach.
Call-to-Action
Once a customer sees an ad they like, they want to be immediately led to the next step. Usually, most people don’t have the time or the attention span to remember the name of your brand, exit Facebook, open a new tab, and find your website by searching the name. Your ad should offer the opportunity to learn more about the product on the spot. Something like a “Buy now and save 15%” sign can also add a sense of urgency to your call to action. Marketing agencies in Los Angeles report that most clicks come straight from ads that lead to websites or Facebook pages of the brand.
Where should my Ad be?
Once you have your ad that matches all the points above, it is time to move on to the placement of the ad on the Facebook timeline.
Right Column
This is the type of ad you have probably already seen, as it is the most traditional and popular type of ad on Facebook. This is when the ad is placed horizontally on the right side of the news feed. Placing your ad will still get attention, but Los Angeles marketing agencies that research Facebook promotion have noticed that there are less expensive clicks and conversions on the right column. If you are planning to place your ad on these\, it has to be extra visually appealing to attract the user’s eye away from the feed itself and into the right section.
Desktop News Feed
The desktop ad shows up right in the customer’s timeline as they are scrolling on a computer, and it has a similar look to native advertising. Marketing agencies in Los Angeles specializing in social media marketing have reported that this type of ad usually has a much higher engagement rate when compared to the ads in the right column. But they are also more pricey. In order to avoid being scrolled past, your ads must be very compelling and captivating.
Mobile News Feed
This is a similar placement to the one mentioned above, but this shows up on the news feed of the user scrolling on their mobile phone. It shows up as a post from the users and pages they usually interact with, so it doesn’t stick out too much. According to top Los Angeles marketing agencies, this is the go-to ad placement for those with a younger target audience and is usually a very high engagement yielding placement.
What format should be used for ads?
Facebook offers a multitude of ad format types that you can choose from according to your target audience and brand personality.
Photo Ad: How to Promote on Facebook
A photo ad is an ad that includes an image, which is the main point of promotion for your product, event, or service. If you are hosting an event or a party, the dates and entry times on a photo of your venue will make a great center for your ad. Your ad can also consist of a photo of your product that will grab the user’s eye. Marketing agencies in Los Angeles recommend using an image resolution of at least 1080×1080 when using this ad format on Facebook.
Video Ad
The centerpiece of video ads is usually GIFS or videos. This type of ad should be used to demonstrate how to use your product or service. For event advertising, it can show clips of the venue or how to arrive there. Around 80% of all data consumption on Facebook is done through video, so using video will help you to create deeper connections with your viewers.
Stories Ad
Ads on Facebook Stories are one of the new features Facebook has put out, and it lets you post your ad as a temporary clip or image. Your story ad will be sized according to the mobile device dimension but will be displayed to desktop and mobile users. Users will see your ad in between viewing those of their friends. For this reason, Los Angeles marketing agencies suggest using ads that seem candid and less formal. Facebook stories can also be used as a looking glass into the personality and daily life of your brand, and shouldn’t be treated like traditional advertising.
Messenger Ad
This specific type of ad shows up as a message in the user’s Facebook Messenger inbox. These ads let you interact with your customers by showing them your new offers and answering their questions. You will have the opportunity to set up some auto-responses, which will apply to frequently asked questions and deals. Through this ad, you will also be able to listen to the responses of your audience, which will help you improve your marketing strategy. You can set the first question ““What product would you be interested in?”” and three vague responses, and then from whichever they pick, your ad will show them a more specific product.
Carousel Ad
Carousel ads are composed of a few images and videos that a member of your audience can rotate through, and all of this media will be describing a single product or service that the ad is for. Your Carousel Ad can be made of up to 10 images or videos and with a link to each of the websites. These ads contain a lot of media, so use this ad if you are planning on promoting multiple products or multiple features of one product. Los Angeles marketing agencies recommend using carousel ads to tell a story that will unfold in these images or videos, that will end up somehow explaining a process that has to do with your products.
Slideshow Ad
This ad format is very similar to the Carousel ad format, as it also divides your ad into individual images that your audience sees after one another. But, the slideshow format only previews images and not videos, but the images play after each other similar to a video. Slideshow ads use much less data on Facebook than similar Carousel ads, which is ideal for reaching those with slow internet connections. Facebook gives you the opportunity to choose from a whole bunch of pre-created music and images if that is what you desire. Los Angeles marketing agencies would recommend this type of ad to try to stimulate a video-like experience without breaking the bank and using it to make a complicated process simpler for your customers.
Collection Ad
With this ad, you will be able to bring your purchasing process right onto Facebook. This means your customers will be able to go from finding out about the product to immediately buying it at once. The collection ad will feature a main image or video that will promote a product, with a grouping of 4 smaller images under it that a user can click on. The instant storefront collection ad should be used to show a few products as part of one ad campaign. Another style called the Instant Lookbook is recommended to model the same product in a few contexts, such as outfits. If you want to tell more of a story as opposed to just product promotion, marketing agencies in Los Angeles would recommend using the Instant Storytelling collection ad type.
As a Conclusion | How to Promote on Facebook…
As you have seen, there are a few factors that go into effectively promoting on Facebook. For the ideal campaign, you must keep all of these in mind, and track your results. If you aren’t getting as much revenue as you predicted, maybe try a different placement or format and see how that works out. But, keep in mind that most times, promoting on Facebook only is not going to be enough, and you will need a wider social media marketing strategy, which will include other platforms your target audience uses. Facebook ads are the perfect place to start and will definitely get you going. So what are you waiting for, get started with your Facebook ad!
Social Media Marketing Budget
One in every two people in the entire world has at least one social media account, and this number is only growing. Social media marketing is vital for any company in today’s day and age. Many marketing agencies in Los Angeles would even tell you that it is nearly impossible to have a successful online marketing campaign without the social media aspect of it. Any company needs to allocate some part of their marketing budget for social media marketing.
But, it is important to conduct all the necessary research before deciding how much money should be spent on social media marketing. Create marketing personas and customize your target audience. Based on these personas, research their social media usage and social media habits, then decide how social media will help you in achieving your marketing goals. If most of your sales and revenue come from your website, or anything internet-related, then logically, you should spend more on social media marketing than other marketing channels such as print, broadcasting, or mail. There are specifics that apply, but the general rule of thumb is that 35%-45% of the total marketing budget should be allocated for digital marketing. Additionally, 15%-25% of the online marketing budget should be dedicated to social media marketing. Of course, this number is highly variable and may be different for each company.
Now, before you ask what really goes into that budget, here are the most important components of social media marketing, according to the top marketing agencies in Los Angeles.
1. Creation of content
Content is one of the key aspects of social media marketing. It should catch the eye of the customer without being too flashy and annoying. The line between being persuasive and being off-putting is very thin, so the content must be carefully planned and executed. Because of this, content should be a significant portion of your social media marketing budget. Many companies and marketing agencies allocate more than half of their whole social media marketing budget to content creation. Here are some of the moving parts which go into this section of the budget:
Graphics and photography
Your product or service might be very high-quality, but if your visuals aren’t up to par, your marketing will be unsuccessful. Graphics and photos are what naturally catch the eye of the customer first, so they must be very well done. Therefore, it is very important that you set aside appropriate funding for hiring professional photographers and illustrators, as you can’t do these things yourself. Many professionals will be able to make your idea come to life, adding to it their own tips from past experiences of what works and what doesn’t. If your budget is considerably small, you should consider using stock photos. They are high-quality but also affordable, so you won’t be breaking the bank.
Video
Depending on the type of content you hope to produce, videos may be a one-time cost. Once you have your high-quality clip or movie, then you can promote using that many times. Videos are more costly than photographs as you need to take into account, cameras and all other equipment, videographers, editors, and any costs of renting a space to shoot. If you desire to achieve a more high-production shoot, then you must also consider the costs of hiring a director, a producer, stylists, makeup and hair artists, and any other staff that you may require.Talent
Once again, depending on the type of production you are hoping to create, you might need people such as models, extras, and actors to take part that will need to be paid. If you are hoping to get a social media influencer or a celebrity to be a part of your campaign, you must take into account their costs too.
Production costs: Social Media Marketing Budget
There are a few factors that must be considered here, such as travel expenses, locations rentals, prop rentals, meal expenses, and so on. These are usually left out of the SMM budget, so don’t make the common mistake of forgetting them.
Copywriting and Translation
Keep in mind that you must pay copywrites either by the word or by the hour. Depending on the content, you may also require hiring a proofreader and a fact-checker. If your brand is global and aims to have customers who speak different languages, then you must also budget for a translator. Translators are also paid by the word or the hour.
2. Paid advertising
Spending a lot of money on producing high-quality content will be ineffective if you don’t have a way of getting it out there. Paid advertising should also form a significant section of your SMM budget. Each social media platform is unique and has its advantages and disadvantages. Each platform also has a specific user majority and age group. In order to understand which platform is the right one for your company, you must create marketing personas and do some research. Try to understand what age range you are trying to reach and research what platform they use the most. Remember, more is not always better. It is better to spend a significant amount of money on ads on a platform you know will reach your target audience and will boost sales, then on small amounts of ads on every platform available. All social media platforms have different offers for boosting posts and running campaigns, depending on your SMM budget. Here are some of the most popular platforms according to the experience of top marketing agencies in Los Angeles.
Facebook and Facebook Messenger ads
Facebook offers a whole range of options, such as slideshow ads and Instant Experience ads. The price for these ads changes according to visibility, how long you want to run the ads, and how often. Facebook is mostly used by people ages 18–44, with the biggest demographic group being men at ages 25–34. So, if you are aiming for a different demographic, then consider some other options. Facebook messenger is more global, as it is more of a communication app and is used by many more people. It is also more often used in a day than Facebook is, as people open the app every time they receive or want to send a message. Ads on the Messenger app are placed in the inbox feed and are easily noticed. You can also create a page that will automatically answer any questions a customer may have about what you offer. It is also an easy way for interested customers to get in contact with you immediately after they see the ad.
Instagram ads
Instagram a highly trendy social media platform right now and is used by more and more people every day. It is an image and video-based platform, so your content must be vibrant and dynamic in order to get the person to stop scrolling and check out your page. Instagram has around one billion monthly active users, so your ad will surely be seen by the people you want to reach.
Twitter ads
If your content and ads are more text-based, then Twitter may be the option for you. Twitter ads can be used to drive website clicks and increase engagement with the page’s Twitter page. It can also reach more people, once customers retweeted it and put it on their followers’ pages.
YouTube ads
Youtube is the biggest video streaming platform, which provides a variety of advertising options such as non-skippable ads that play before videos and putting your videos in the recommended section of users’ home pages.
LinkedIn ads
LinkedIn is where users come to build and engage their professional network and make important connections. There is a very specific crowd that uses LinkedIn, so if your target audience is older and more professional, then this is where your ads should be. If you want to reach younger people, then consider other options. LinkedIn also offers a wide variety of advertising options such as InMail, text ads, and others.
Snapchat and TikTok ads
These platforms have recently gained popularity and are almost exclusively used by teens and young adults. Snapchats offer ad options such as branded filters and story ads, which might be right for you, depending on your content. TikTok has many advertising options, such as full-screen ad placements, hashtags, challenges, and others.
3. Paid partnerships
This is a component that may or may not match your brand, depending on your SMM budget and strategy.
Influencer campaigns – Social Media Marketing Budget
Social media influencer marketing is a $6.5 billion industry, and a lot of work goes into it. Paid posts are high-quality and have a targeted message as a caption, and the money paid is worth it considering how big the audiences that can be reached by influencers are. Options include Instagram’s partner tag feature, YouTube influencer partnerships, and many other collaboration possibilities that your company should include in their social media marketing budget.
Co-branded campaigns
Co-branded campaigns may not always require more content funding than a typical campaign, but they still demand other efforts such as organization and planning time from the appropriate personnel, which must all be included in your social media marketing budget.
4. Tools and Software
Now that you have the human part down, here are some of the other tools you must include in your social media marketing budget.
Hosting
Of course, you know that you must have a website in order to have a successful online marketing campaign. Yet, almost everyone forgets to factor in the costs of hosting providers and domain names. Make sure to check if the domain name is included in the hosting price because sometimes it must be purchased separately.
Editing tools
You will surely receive touched-up and edited photos once you hire professional photographers, but sometimes you need a quick resize or background blur. In order to save money on hiring an editor, and to save time, you might need to purchase some editing software. It is a one-time purchase that is going to last and surely makes up for its price in usefulness.
SEO and keyword research
In order to find, research, and bid on relevant keywords, marketing agencies in Los Angeles suggest using resources such as Google AdWords. You can also use this to advertise ads in the “Sponsored Links” part that is next to the search results on Google. This will help you to boost sales and website traffic and is also affordable.
Analytics tools
A strategy must be planned but must also be monitored. Without tracking your social media campaigns, you will not understand whether you’re on the right track of boosting sales or if you’re just wasting money on pointless ads. It is vital that you track analytics in order to understand if you’re reaching your target audience or what type of audience you’re attracting, how high your bounce rate is, and how fast your website loads. When you start using a new social media marketing strategy, you must analyze the results every week in order to ensure optimal results and get rid of flaws quickly.
5. Training
Of course, there are many social media training resources out there that won’t cost you a thing, but it is a long term investment to get professional training for your team. It is something that is going to pay off in the end, and you will save money by not hiring extra staff as your current staff will be trained. Depending on how much your team already knows and your campaign needs, top marketing agencies in Los Angeles would recommend using LinkedIn Learning, Blueprint Live, or Hootsuite academy. These offer a variety of certificate courses, single courses, and workshops for all social media marketing needs.
6. Management
There are many tools to help with social media management, but it is a good investment to hire someone who will be at the office and will supervise social media marketing.
The tasks a social media manager or team must do include:
- Scheduling of posts, publishing, engagement
- Target audience research
- Strategy development and updates
- Tracking of analytics
- Creation of content
- Management of customer community
- Campaigns
- Promotions
Setting up a social media marketing budget may seem confusing, but as long as you include the key components, then you are on the right track. Keep this list of important factors from top marketing agencies in Los Angeles in mind, and start budgetin
