Since the Coronavirus pandemic began in the world, people face a lot of challenges. Unfortunately, the disease takes away a lot of lives. And in many countries, the numbers are very high. Many businesses are struggling with the loss of customers, and some of these businesses are closing. Although there are businesses that are doing great during a pandemic, such as pharmacies, the hospitality industry was hit the hardests and is in one of the worst positions. Restaurants and cafes have been empty for a couple of months, which is a massive loss. Although cafes are already operating anyway, it will take some time for them to recover from all the damages.
In such situations, the business should consider different strategies in order to survive hard times. Each company should be flexible enough to be able to come up with new and creative solutions. Online marketing is one of the critical parts that every business should pay attention to. People spend most of their time at home and use the internet all the time. So you should transfer your business to an online platform. Los Angeles, digital marketing agencies are working day and night to have the right strategies for your business during COVID-19.
Why is Digital Marketing Important During Coronavirus?
Coronavirus has changed almost everyone’s life in the world. Businesses who built their company through years and with a great struggle are now closing. If you want to survive, this means you need to be present online. There are industries that are entirely dying. For example, the future of travel agents is very uncertain. But other aspects can survive if they work hard and get creative. For example, if you have a cafe or restaurant, then you can start to develop your social media accounts. So you can show the restaurant’s foods on your page and offer delivery services. People stay at home most of the time, and they may want to eat restaurants’ food. So as a CEO, you should take steps and immediately. And one of the first steps is to take your business to an online platform. Below you will find ten digital marketing ideas to consider during Coronavirus.
1. Connect with Your Customers Through Social Media Platforms
Because we spend most of our time at home, as a result, we spend more time on social media platforms. The negative information and news are too much on the internet, and people need some positivity. And in addition to this, there are people who are in a terrible situation because of the pandemic. Some lost their jobs; others are fighting for their life and the life of their loved ones. You can use this time and try to connect with your customers on a deeper level. People need more empathy nowadays, so they will appreciate it if your company shows compassion to them. For example, you can execute different campaigns that may help people who are ill with Coronavirus. Or you can connect with various businesses and help with food for the ones who need it. Then you can talk about your steps on your social media accounts. Your customers will pay attention to your actions and perceive you as an optimistic company.
2. Make Sure that People Can Find Your Business Online
Most probably, you have already understood the importance of social media platforms. Los Angeles marketing agencies are professionals who promote social media accounts. Their main job is to help your business have a strong position on online platforms. Most of the professionals have a huge amount of knowledge and information, and they learn every day. Each company has a professional who knows everything about SEO. Believe us, SEO is what you may need right now. It will help you to make your company visible and so that your potential customers can find you easily. We understand that you may not have time to explore everything connected with SEO. So we highly recommend you to not do online marketing alone and contact Los Angeles marketing agencies.
3. Start to Use Pay-Per-Click Advertising
Of course, during Coronavirus, every business needs to spend more wisely because the sales are decreasing. Pay-Per-Click marketing will help you to spend less on your advertising and get a better result. So we highly recommend you to examine PPC marketing and try to gain the most out of it. You can learn more about Pay-Per-Click marketing by clicking the mentioned link.
4. Be One Step Ahead of Your Competitors
In the case of the proper implementation of SEO, you will notice an increase in the traffic of your website. This will help you to win the competition. When customers search keywords connected with your business, your page will be the first one to pop up. Hence the consumers will prefer your product over others’. It takes time to be on top of the Google search results, and of course, a lot of knowledge. This is a significant part of online marketing, which needs to be carefully examined.
Not implementing SEO strategies for your business will be one of the biggest mistakes. You will lose customers because people will not be able to find you. Hence your revenue will decrease, and you will have a decline in sales. This is a critical aspect of every business, so you should hire people who will take care of SEO. Or cooperate with Los Angeles marketing agencies, which are professionals, and know everything about it.
5. Prepare Your Business for Better Times After Coronavirus
We should be positive and believe that after some time, the world will come back to an everyday life. This means that consumers will start to spend normally, and they will go back to their old habits. You should keep in mind that SEO and online marketing strategies are for a very long time. And the results that they give are long term. So all the strategies that you implement during Coronavirus will prepare your business’s strong position during better times. This means that after Coronavirus, you should not stop your campaigns. You should use this time to learn the most about online marketing, then continue implementing strategies. Los Angeles marketing agencies will help you to make a strategy for your desired period of time. To continue implementing all the online marketing strategies even after the Coronavirus.
6. Try to Provide Special Offers to Your Customers
CEOs of companies need to be very flexible and think creatively during such kinds of difficult times. During such uncertain times, you can provide special offers to your customers. This way, you will show your support to them, and they will feel that you understand their situation and want to make their lives better during hard times. For example, you can offer special discounts or different giveaways. This will not only make your revenue increase but also you will make a good connection with your customers. Many people who stay at home are all the time on the internet, and they are looking for discounts. They want to shop because they have a lot of spare time. But also they want to save money, so discounts are a great way to do so. Moreover, this is a great way to have more or less steady revenue.
7. Develop Your Local SEO
As people are staying at home, boosting local SEO is critical for your company. People are not traveling, and the movement is minimized. So they want to find convenience and find shops which are in the city and near to them. People will mostly do “near me” searches, so you need to boost your local SEO for them to easily find your website. If your business is near to customers, then they will prefer it over the competitors.
Also, don’t forget about reviews and, most importantly, positive ones. It is critical to keep your online reputation to high levels. This is important because people are reading reviews before buying something. If you provide great products and services to your target customers, then most probably people will leave a good review for your company. So work on the quality and develop your online marketing, and good reviews will come very fast.
8. Be Ready to Be Flexible and Tell Your Customers About Changes
As the situation in the world is fluid, this means that your business should be ready to be flexible and be ready for changes. This is a perfect time to explore new aspects and things. And maybe you will find something new which may open new doors for you. For example, if you are in a restaurant business, then you should consider having a delivery service. Restaurants are closed during Coronavirus, so you will have a lot of losses and a decrease in revenue. So you should have a great system of delivery service, and market it so that people want to use your service. And your customers will want to order your restaurant’s food
Another example is the gyms. All the gyms are closed, but there are different options to not lose customers and have a source of revenue. For instance, you can offer online workouts and get creative with new offers. So as you can notice, hard times can help you to find new aspects and eventually gain from the situations.
9. Don’t Panic and Get The Most Out of the Situation.
Remember to keep the situation under control and try not to panic. Every hard situation has a solution, so this means that if you work hard, then you will exit the situation in the best way. That is why you need to have a strong online marketing strategy. As a result, when others panic, you will be one step ahead from them and implement the strategy from the beginning to the end. You should not make a panic move, and you should just implement smart strategies. Panic never ends well, and it is the main reason why most businesses fail during hard situations. There are many examples when businesses don’t have enough competency to survive during different hard situations. That is why, during good times, you should collect resources in order to end well during bad times.
10. Complete Everything Connected With Your Online Marketing Strategy
This is a great time to finish everything which you couldn’t do for a long time because of the lack of time. Every business has things which seem not very important to do in the first place. During this time, you should pay a huge attention to it and finally finish everything on your to-do list. For example, if you were planning to create a website for a long time, now it is time to finally do it. As you may already know, websites are very important for sales, so it is time to finally create a dream website for your business. Or, if you already have a website, it may be the time to give a fresh look to it.
Another important aspect is that this is a perfect time to learn something new and improve your skills. As a CEO, you may always be full of tasks and not have enough time to dedicate it to your self-improvement. Try to use this time for your own good and learn something important. It is very important because every CEO should always learn new things. Otherwise, it will be hard for you to lead your team. So this is a great time to learn new skills.
It is not a secret that 2020 brought a lot of unexpected and difficult surprises. A lot of unpleasant things happened, which created difficult and harsh situations for many. The most essential thing is to stay strong and remember that everything will pass soon. Such times help us to value good times and work harder. Implement online marketing strategies and try to make smart moves in order to win in such hard times. Eventually, you will have a strong position and be ready for any kind of situation which happens.
We all know Facebook as basically the birthplace of social media marketing. Even though many other platforms have arisen since then, there is still an overwhelmingly large amount of people who use Facebook every day. As of right now, Facebook has more than 2 billion daily active users and potential customers for you. These users range from CEOs and students to stay-at-home moms, so no matter what target audience you have, chances are they are using Facebook. Because of the popularity of this platform, there is also lots of competition for the attention of these users by brands and their ads. Here are a few tips from top marketing agencies in Los Angeles on how to successfully promote on Facebook.
What does a good ad look like?
In order to learn how to promote on Facebook, you must start by making sure your ad content is ready to be promoted. If you promote with the right placements and formats, but your content isn’t captivating enough, then you won’t get anywhere.
“Brands that ignore social media…will die. It’s that simple.” -Jeff Ragovin
Your ad has to be very visual. In the Facebook algorithm, visual content is more popular and tends to be shared more. It also tends to be more memorable and sticks in the minds of customers. Most people scroll social their Facebook page when they have time to kill or want to take a break from something, so reading a long text on an ad is not something most people will do. No matter what you are promoting, marketing agencies in Los Angeles urge you to have ads that are visually appealing. Try to create something that engages the audience, to make them feel important, and that feeling will be associated with your brand long after they scroll past the ad.
This point relates straight to your target audience. Your ads have to be relevant to your target audience. Even if your ads are very visually engaging but lack the content that your target audience wants to see, no one will click on your ad. In order to maintain relevance, you must have a thorough analysis of your target audience. Marketing agencies in Los Angeles recommend you create a few marketing personas that include age, gender, location, budget, hobbies, and other relevant information to help you promote effectively on Facebook. This is also going to come in handy when you decide to create your ad, and Facebook asks you who your ads are made for. You must create your audience, including their location, age, sex, spoken languages, interests, and their connection to other pages, and these will be the people whoa re going to see your ads. It is critical that you know your audience and who your products are targeted at, in order to promote successfully on Facebook. Keep in mind that each second your ad is on someone’s screen is a second you are paying for, so do your research to avoid wasting your money and effort. Facebook also has a feature that will rate your ads, and you will receive a relevance score. The more times your ad gets shared or clicked on, and the more relevant it is, the higher your score is. A higher score means more favorable treatment from Facebook, which means more customers and more revenue. This is also a handy tool for analysis, to understand if you’re on the right track or not.
A value proposition is primarily the reason your ads must be clicked on by those who don’t know about your company. There should be something on your ad that will tell the customer why they should discover more about your product and how it is different from anything else. Try to ask yourself why your product stands out. Place yourself in the target audience members’ members’ mind space and try to understand what catches their attention enough to click on it. It is vital that your value proposition be believable. Saying your products is the best in the world will come off arrogant and repetitive, and you can’t expect anyone to believe it. But offering 30% off new customers’ first purchase is a great value proposition. Remember that customers are ordinary people like you, and they won’t fall for an ad that you didn’t put enough effort into.
“The most powerful element in advertising is the truth.” – Bill Bernbach.
Once a customer sees an ad they like, they want to be immediately led to the next step. Usually, most people don’t have the time or the attention span to remember the name of your brand, exit Facebook, open a new tab, and find your website by searching the name. Your ad should offer the opportunity to learn more about the product on the spot. Something like a “Buy now and save 15%” sign can also add a sense of urgency to your call to action. Marketing agencies in Los Angeles report that most clicks come straight from ads that lead to websites or Facebook pages of the brand.
Where should my Ad be?
Once you have your ad that matches all the points above, it is time to move on to the placement of the ad on the Facebook timeline.
This is the type of ad you have probably already seen, as it is the most traditional and popular type of ad on Facebook. This is when the ad is placed horizontally on the right side of the news feed. Placing your ad will still get attention, but Los Angeles marketing agencies that research Facebook promotion have noticed that there are less expensive clicks and conversions on the right column. If you are planning to place your ad on these\, it has to be extra visually appealing to attract the user’s eye away from the feed itself and into the right section.
Desktop News Feed
The desktop ad shows up right in the customer’s timeline as they are scrolling on a computer, and it has a similar look to native advertising. Marketing agencies in Los Angeles specializing in social media marketing have reported that this type of ad usually has a much higher engagement rate when compared to the ads in the right column. But they are also more pricey. In order to avoid being scrolled past, your ads must be very compelling and captivating.
Mobile News Feed
This is a similar placement to the one mentioned above, but this shows up on the news feed of the user scrolling on their mobile phone. It shows up as a post from the users and pages they usually interact with, so it doesn’t stick out too much. According to top Los Angeles marketing agencies, this is the go-to ad placement for those with a younger target audience and is usually a very high engagement yielding placement.
What format should be used for ads?
Facebook offers a multitude of ad format types that you can choose from according to your target audience and brand personality.
Photo Ad: How to Promote on Facebook
A photo ad is an ad that includes an image, which is the main point of promotion for your product, event, or service. If you are hosting an event or a party, the dates and entry times on a photo of your venue will make a great center for your ad. Your ad can also consist of a photo of your product that will grab the user’s eye. Marketing agencies in Los Angeles recommend using an image resolution of at least 1080×1080 when using this ad format on Facebook.
The centerpiece of video ads is usually GIFS or videos. This type of ad should be used to demonstrate how to use your product or service. For event advertising, it can show clips of the venue or how to arrive there. Around 80% of all data consumption on Facebook is done through video, so using video will help you to create deeper connections with your viewers.
Ads on Facebook Stories are one of the new features Facebook has put out, and it lets you post your ad as a temporary clip or image. Your story ad will be sized according to the mobile device dimension but will be displayed to desktop and mobile users. Users will see your ad in between viewing those of their friends. For this reason, Los Angeles marketing agencies suggest using ads that seem candid and less formal. Facebook stories can also be used as a looking glass into the personality and daily life of your brand, and shouldn’t be treated like traditional advertising.
This specific type of ad shows up as a message in the user’s Facebook Messenger inbox. These ads let you interact with your customers by showing them your new offers and answering their questions. You will have the opportunity to set up some auto-responses, which will apply to frequently asked questions and deals. Through this ad, you will also be able to listen to the responses of your audience, which will help you improve your marketing strategy. You can set the first question ““What product would you be interested in?”” and three vague responses, and then from whichever they pick, your ad will show them a more specific product.
Carousel ads are composed of a few images and videos that a member of your audience can rotate through, and all of this media will be describing a single product or service that the ad is for. Your Carousel Ad can be made of up to 10 images or videos and with a link to each of the websites. These ads contain a lot of media, so use this ad if you are planning on promoting multiple products or multiple features of one product. Los Angeles marketing agencies recommend using carousel ads to tell a story that will unfold in these images or videos, that will end up somehow explaining a process that has to do with your products.
This ad format is very similar to the Carousel ad format, as it also divides your ad into individual images that your audience sees after one another. But, the slideshow format only previews images and not videos, but the images play after each other similar to a video. Slideshow ads use much less data on Facebook than similar Carousel ads, which is ideal for reaching those with slow internet connections. Facebook gives you the opportunity to choose from a whole bunch of pre-created music and images if that is what you desire. Los Angeles marketing agencies would recommend this type of ad to try to stimulate a video-like experience without breaking the bank and using it to make a complicated process simpler for your customers.
With this ad, you will be able to bring your purchasing process right onto Facebook. This means your customers will be able to go from finding out about the product to immediately buying it at once. The collection ad will feature a main image or video that will promote a product, with a grouping of 4 smaller images under it that a user can click on. The instant storefront collection ad should be used to show a few products as part of one ad campaign. Another style called the Instant Lookbook is recommended to model the same product in a few contexts, such as outfits. If you want to tell more of a story as opposed to just product promotion, marketing agencies in Los Angeles would recommend using the Instant Storytelling collection ad type.
As a Conclusion | How to Promote on Facebook…
As you have seen, there are a few factors that go into effectively promoting on Facebook. For the ideal campaign, you must keep all of these in mind, and track your results. If you aren’t getting as much revenue as you predicted, maybe try a different placement or format and see how that works out. But, keep in mind that most times, promoting on Facebook only is not going to be enough, and you will need a wider social media marketing strategy, which will include other platforms your target audience uses. Facebook ads are the perfect place to start and will definitely get you going. So what are you waiting for, get started with your Facebook ad!
One in every two people in the entire world has at least one social media account, and this number is only growing. Social media marketing is vital for any company in today’s day and age. Many marketing agencies in Los Angeles would even tell you that it is nearly impossible to have a successful online marketing campaign without the social media aspect of it. Any company needs to allocate some part of their marketing budget for social media marketing.
But, it is important to conduct all the necessary research before deciding how much money should be spent on social media marketing. Create marketing personas and customize your target audience. Based on these personas, research their social media usage and social media habits, then decide how social media will help you in achieving your marketing goals. If most of your sales and revenue come from your website, or anything internet-related, then logically, you should spend more on social media marketing than other marketing channels such as print, broadcasting, or mail. There are specifics that apply, but the general rule of thumb is that 35%-45% of the total marketing budget should be allocated for digital marketing. Additionally, 15%-25% of the online marketing budget should be dedicated to social media marketing. Of course, this number is highly variable and may be different for each company.
Now, before you ask what really goes into that budget, here are the most important components of social media marketing, according to the top marketing agencies in Los Angeles.
1. Creation of content
Content is one of the key aspects of social media marketing. It should catch the eye of the customer without being too flashy and annoying. The line between being persuasive and being off-putting is very thin, so the content must be carefully planned and executed. Because of this, content should be a significant portion of your social media marketing budget. Many companies and marketing agencies allocate more than half of their whole social media marketing budget to content creation. Here are some of the moving parts which go into this section of the budget:
Graphics and photography
Your product or service might be very high-quality, but if your visuals aren’t up to par, your marketing will be unsuccessful. Graphics and photos are what naturally catch the eye of the customer first, so they must be very well done. Therefore, it is very important that you set aside appropriate funding for hiring professional photographers and illustrators, as you can’t do these things yourself. Many professionals will be able to make your idea come to life, adding to it their own tips from past experiences of what works and what doesn’t. If your budget is considerably small, you should consider using stock photos. They are high-quality but also affordable, so you won’t be breaking the bank.
Depending on the type of content you hope to produce, videos may be a one-time cost. Once you have your high-quality clip or movie, then you can promote using that many times. Videos are more costly than photographs as you need to take into account, cameras and all other equipment, videographers, editors, and any costs of renting a space to shoot. If you desire to achieve a more high-production shoot, then you must also consider the costs of hiring a director, a producer, stylists, makeup and hair artists, and any other staff that you may require.Talent
Once again, depending on the type of production you are hoping to create, you might need people such as models, extras, and actors to take part that will need to be paid. If you are hoping to get a social media influencer or a celebrity to be a part of your campaign, you must take into account their costs too.
Production costs: Social Media Marketing Budget
There are a few factors that must be considered here, such as travel expenses, locations rentals, prop rentals, meal expenses, and so on. These are usually left out of the SMM budget, so don’t make the common mistake of forgetting them.
Copywriting and Translation
Keep in mind that you must pay copywrites either by the word or by the hour. Depending on the content, you may also require hiring a proofreader and a fact-checker. If your brand is global and aims to have customers who speak different languages, then you must also budget for a translator. Translators are also paid by the word or the hour.
2. Paid advertising
Spending a lot of money on producing high-quality content will be ineffective if you don’t have a way of getting it out there. Paid advertising should also form a significant section of your SMM budget. Each social media platform is unique and has its advantages and disadvantages. Each platform also has a specific user majority and age group. In order to understand which platform is the right one for your company, you must create marketing personas and do some research. Try to understand what age range you are trying to reach and research what platform they use the most. Remember, more is not always better. It is better to spend a significant amount of money on ads on a platform you know will reach your target audience and will boost sales, then on small amounts of ads on every platform available. All social media platforms have different offers for boosting posts and running campaigns, depending on your SMM budget. Here are some of the most popular platforms according to the experience of top marketing agencies in Los Angeles.
Facebook and Facebook Messenger ads
Facebook offers a whole range of options, such as slideshow ads and Instant Experience ads. The price for these ads changes according to visibility, how long you want to run the ads, and how often. Facebook is mostly used by people ages 18–44, with the biggest demographic group being men at ages 25–34. So, if you are aiming for a different demographic, then consider some other options. Facebook messenger is more global, as it is more of a communication app and is used by many more people. It is also more often used in a day than Facebook is, as people open the app every time they receive or want to send a message. Ads on the Messenger app are placed in the inbox feed and are easily noticed. You can also create a page that will automatically answer any questions a customer may have about what you offer. It is also an easy way for interested customers to get in contact with you immediately after they see the ad.
Instagram a highly trendy social media platform right now and is used by more and more people every day. It is an image and video-based platform, so your content must be vibrant and dynamic in order to get the person to stop scrolling and check out your page. Instagram has around one billion monthly active users, so your ad will surely be seen by the people you want to reach.
If your content and ads are more text-based, then Twitter may be the option for you. Twitter ads can be used to drive website clicks and increase engagement with the page’s Twitter page. It can also reach more people, once customers retweeted it and put it on their followers’ pages.
Youtube is the biggest video streaming platform, which provides a variety of advertising options such as non-skippable ads that play before videos and putting your videos in the recommended section of users’ home pages.
LinkedIn is where users come to build and engage their professional network and make important connections. There is a very specific crowd that uses LinkedIn, so if your target audience is older and more professional, then this is where your ads should be. If you want to reach younger people, then consider other options. LinkedIn also offers a wide variety of advertising options such as InMail, text ads, and others.
Snapchat and TikTok ads
These platforms have recently gained popularity and are almost exclusively used by teens and young adults. Snapchats offer ad options such as branded filters and story ads, which might be right for you, depending on your content. TikTok has many advertising options, such as full-screen ad placements, hashtags, challenges, and others.
3. Paid partnerships
This is a component that may or may not match your brand, depending on your SMM budget and strategy.
Influencer campaigns – Social Media Marketing Budget
Social media influencer marketing is a $6.5 billion industry, and a lot of work goes into it. Paid posts are high-quality and have a targeted message as a caption, and the money paid is worth it considering how big the audiences that can be reached by influencers are. Options include Instagram’s partner tag feature, YouTube influencer partnerships, and many other collaboration possibilities that your company should include in their social media marketing budget.
Co-branded campaigns may not always require more content funding than a typical campaign, but they still demand other efforts such as organization and planning time from the appropriate personnel, which must all be included in your social media marketing budget.
4. Tools and Software
Now that you have the human part down, here are some of the other tools you must include in your social media marketing budget.
Of course, you know that you must have a website in order to have a successful online marketing campaign. Yet, almost everyone forgets to factor in the costs of hosting providers and domain names. Make sure to check if the domain name is included in the hosting price because sometimes it must be purchased separately.
You will surely receive touched-up and edited photos once you hire professional photographers, but sometimes you need a quick resize or background blur. In order to save money on hiring an editor, and to save time, you might need to purchase some editing software. It is a one-time purchase that is going to last and surely makes up for its price in usefulness.
SEO and keyword research
In order to find, research, and bid on relevant keywords, marketing agencies in Los Angeles suggest using resources such as Google AdWords. You can also use this to advertise ads in the “Sponsored Links” part that is next to the search results on Google. This will help you to boost sales and website traffic and is also affordable.
A strategy must be planned but must also be monitored. Without tracking your social media campaigns, you will not understand whether you’re on the right track of boosting sales or if you’re just wasting money on pointless ads. It is vital that you track analytics in order to understand if you’re reaching your target audience or what type of audience you’re attracting, how high your bounce rate is, and how fast your website loads. When you start using a new social media marketing strategy, you must analyze the results every week in order to ensure optimal results and get rid of flaws quickly.
Of course, there are many social media training resources out there that won’t cost you a thing, but it is a long term investment to get professional training for your team. It is something that is going to pay off in the end, and you will save money by not hiring extra staff as your current staff will be trained. Depending on how much your team already knows and your campaign needs, top marketing agencies in Los Angeles would recommend using LinkedIn Learning, Blueprint Live, or Hootsuite academy. These offer a variety of certificate courses, single courses, and workshops for all social media marketing needs.
There are many tools to help with social media management, but it is a good investment to hire someone who will be at the office and will supervise social media marketing.
The tasks a social media manager or team must do include:
- Scheduling of posts, publishing, engagement
- Target audience research
- Strategy development and updates
- Tracking of analytics
- Creation of content
- Management of customer community
Setting up a social media marketing budget may seem confusing, but as long as you include the key components, then you are on the right track. Keep this list of important factors from top marketing agencies in Los Angeles in mind, and start budgetin