Client: A popular restaurant chain with multiple locations in Los Angeles
Objective: Increase brand awareness and foot traffic through social media platforms while promoting new menu items and special events.
Challenge:
The restaurant had a limited social media presence and struggled to reach local customers beyond their existing followers. Their social media content lacked engagement, and they weren’t leveraging paid promotions to target potential new customers in their area. They needed a comprehensive social media strategy that would build brand loyalty, engage their community, and drive in-store traffic.
Solution:
- Social Media Strategy: We developed a social media content plan that focused on visual storytelling, highlighting their menu, behind-the-scenes kitchen action, and customer experiences. We created content that would resonate with food lovers and encourage user-generated content, such as customer reviews and photos.
- Paid Social Ads: We ran targeted Facebook and Instagram ad campaigns focusing on geographic targeting, promoting limited-time offers, events, and new menu launches. These ads included enticing visuals and clear calls-to-action such as “Book Your Table Today” and “Try Our New Menu Item This Weekend.”
- Influencer Marketing: Partnered with local food influencers to review the restaurant’s offerings and post about their experiences. This generated significant buzz and increased followers.
- Social Media Promotions: Implemented weekly promotions, including special discounts for followers, Instagram Stories polls, and contests that encouraged customers to tag friends for a chance to win free meals. This boosted engagement and brought more visibility to the brand.
Results:
- 200% increase in social media followers across Facebook and Instagram within 3 months
- 50% increase in foot traffic at all restaurant locations, driven by social media promotions and targeted ads
- 40% increase in engagement (likes, shares, and comments) on organic posts, creating a more interactive brand community
- Successful influencer campaigns resulted in a 20% boost in sales during promoted weekends
- 75% increase in event bookings during restaurant-hosted events like wine tastings and themed nights.
Client Testimonial:
“Working with Mirdon Production has been a game changer. Our social media has gone from flat to flourishing, and we’ve seen more customers walk through our doors than ever before!” – Laura M., Marketing Director, Restaurant Chain
