Client: A rapidly growing eCommerce fashion brand
Objective: Increase organic traffic, improve search rankings, and drive more online sales for their fashion products.
Challenge:
The client was operating in a highly competitive niche within the fashion industry. Their website was not ranking for crucial high-volume, high-converting keywords. Additionally, the site’s technical SEO was underperforming due to slow page load speeds, lack of mobile optimization, and insufficient internal linking. They needed a complete overhaul of their SEO strategy to boost visibility, especially on mobile devices where most of their audience shopped.
Solution:
- SEO Audit: We performed an in-depth SEO audit, identifying critical issues such as technical errors, under-optimized metadata, and missing alt text.
- Technical SEO Improvements: We revamped the site’s structure by improving page load speeds (reducing load times by 40%), enhancing mobile performance, and fixing internal linking issues.
- Keyword Strategy: Conducted comprehensive keyword research to identify low-competition, high-intent keywords. Implemented a content strategy targeting both long-tail and competitive search terms to capture a broader audience.
- Content Optimization: We rewrote product descriptions, enhanced category pages, and created a blog content strategy that educated customers about fashion trends while subtly promoting products.
- Link Building: We initiated a strategic outreach program, securing high-authority backlinks from fashion bloggers and influencers.
Results:
- 250% increase in organic traffic within 6 months
- 15+ top 3 rankings for high-converting, competitive fashion-related keywords
- 120% increase in online sales driven by organic search
- 40% improvement in page load speed, which led to a significant reduction in bounce rates on mobile devices
- Mobile optimization success: Over 60% of their new organic traffic now comes from mobile users.
Client Testimonial:
“We went from invisible to dominating search results within months. Mirdon Production’s SEO expertise has dramatically increased our online sales. We’re thrilled with the results!” – Jenna K., CEO, Fashion Brand
