Consumer behavior has been changing majorly over time to adjust to the evolving technologies of this digital area. You would never see anyone use yellow pages today when they can simply search for the phone number they need. Today, the majority of people search for answers online and contact businesses by the details found on websites. 97% of all people have searched online to find a local business that is near their place. This means if you want a successful online marketing campaign, you are going to need a solid online presence. As a popular Los Angeles digital marketing agency, we are here to help you understand why your company needs a website and how to pick the right web design company.
#1: Your customers are going to expect it
In today’s digital age, everyone expects to find all the information they need online. This means they are also going to be expecting your company to have its own website. Currently, it is not normal for a person to be unable to find a website for their desired company. Your website is going to help you increase brand recall value, which will generate lots of business. With a website, you will also have the opportunity to deliver strong marketing messages and publish your promotions to a wider audience. Your website is essentially going to deliver your marketing message 24 hours, 365 days a year. The website must be information-oriented and must include anything you think a client is going to be searching for.
#2: Offers social proof
Customers are largely impacted by what other people are saying about your business. But, even if you have amazing reviews on FourSquare or Yelp, people want to see a professional website. Many specific questions can be answered on a website, while these answers will not be found on review sites. Try to integrate these reviews into your website, so people can see good testimonials while also finding other information they need.
#3. Controls the narrative
While there is no way to keep under control the things people say about you, you can influence people by what you place on your website. This is a platform where you will be able to showcase everything about your company. A website is great for marketing, even better than printing ads or mail brochures. You will be able to spread your message, vision, and mission. According to many studies, there are around 5.6 billion searches on Google every day and 63,000 searches per second on any day. There are definitely a few people in this number who are looking for a service or a product that you offer. If you do not have a website, these people are going to go to the competitor that does have a website.
#4: ROI
Just as mentioned in the point before, thousands of people are searching for something online. It is important that the website you create is search engine optimized. This will let your website be shown to thousands of potential consumers without spending a lot of money. It will also help you reach a large target audience to help promote your service. The content of your website will influence buying decisions and transactions, no matter which industry you are in.
#5: Company credibility
If you want potential long-time clients to take your business seriously, then you must invest in a professional website. More than 50% of smartphone users say they discover a new company while searching for something on their phone, not having a website can ruin your credibility and make you lose potential customers. Many online users judge a company’s credibility according to their website design, so it is time you step up your game. In the end, people are most likely to interact with the company that looks more trustworthy and credible.
#6: More conversations
#7: Compete with others
Keeping up with the competition is key in online marketing. In fact, having a great website even gives you a fair chance when competing with industry giants. When you set up an optimized website, it may rank higher and be at the right place for potential customers. The correct keywords and visually effective design will increase your website traffic and influence your consumers who come from search. Having a high spot in the search results page is a great way to challenge your industry Goliaths. If you set up a great website, your customers will not have a reason to contact the competition.
#8: Social media irrelevance
#9: Expand your working hours
When you have a website, you are making content available to everyone at any time during the day. When they view this information depends on their convenience. So no matter when a customer visits your website, you are somehow always interacting with them. This basically means your business is always open, at all times of the day. Always being accessible will support your online marketing and will increase sales significantly, especially for e-commerce companies. When you have effective customer service available on your website, this is only going to attract more customers.
#10. Show off your offers
Always remember that your website is the very first interaction your target audience has with your brand. What impression you leave on a customer is totally up to you and your website design. Try to showcase your offers and services on your website, but in a way that is subtle. You can also highlight some of your testimonials and awards. Show off your best features that will attract new customers. The more interesting information there is on your site, the more time people will spend on it.
Web Design
#1 Be proactive about your requirements
A customer takes less than a second to form an opinion about your business from your website. This means your website must visually be up to par so that it catches a potential customer’s eye. So, before you choose a web design company, you must have a general idea of how your website will look and what functions it will have.
Maybe you need to create leads for your business or integrate some sort of relationship management software. Are you going to add a payment option or a contact form? Will you require a high level of security?
As the business owner, you need to go into this step with a picture painted in your head of how you want your website to look. Remember, this is going to be a large part of your online presence, so you want to hire a motivated team to help.
But, this does not mean you must do it all alone. Ask the designers on your hired team what they expect the website to look like, and what they would recommend adding or removing. If a company completely agrees with what you say, then you must also beware. Chances are, they only want your money and aren’t interested in creating an impressive website.
#2 Ask for a portfolio
#3 Place emphasis on user experience
User experience is key for a successful online marketing experience. Even if you create a good first impression, you must be able to make your customers stick around.
The overall design of a website includes more than just structure and functionality. There must also be a real substance that appeals to the visitor, and this is what will turn a viewer into a customer. When choosing a web design company, look out for the level of content they usually produce.
You can observe the quality of the company by looking at how deep they dig in your niche and the amount of industry research they have done before meeting you and how much they plan to do for your specific target audience. Try to stay away from companies that prioritize aesthetics over content. The appearance of a website will attract a customer, but the content is what is going to make them stay.
#4 Assess their technical abilities
Of course, it is very important that a company is at the top of their game. Web design requires constant development and usage of modern techniques, as the digital arena is always changing. The company you choose must be flexible and willing to adjust to new digital environments.
#5 Ask about responsive web design
In 2020, responsive web design is a must for all modern websites. Due to the number of devices used to access the internet, your website must be able to adjust to all browsers and dimensions. In fact, about more than half of global internet use is done by mobile phones, so responsive web design is necessary for the survival of your website.
#6 Ask about ongoing maintenance and optimization
Creating a website is difficult, but a lot of effort is also required for maintaining and optimizing it. Try to look for a long time team, who is willing to help you every step of the way. A good team will be motivated and invested in the success of your company and will help your website adjust to the ever-changing online market.
Finding your perfect web design company isn’t going to be quick or easy, but it will surely be worth the wait. Keep these helpful tips in mind when you are searching for a web design services and find a team that will help you create a website that looks great and works great.
