Client: A regional real estate firm with multiple locations
Objective: Increase lead generation for high-value property listings through highly-targeted paid advertising campaigns.
Challenge:
The client had been running PPC campaigns in-house, but they weren’t seeing the expected return on investment (ROI). Their ads lacked precise targeting, leading to wasted ad spend on irrelevant clicks. Additionally, their landing pages were not optimized for conversions, causing potential leads to drop off before completing an inquiry form. They needed a fully optimized PPC strategy that would generate qualified leads and reduce their cost per lead (CPL).
Solution:
- PPC Audit: We audited their existing PPC campaigns to identify inefficiencies in keyword targeting, ad copy, and bidding strategies.
- Advanced Audience Targeting: We introduced highly detailed targeting for their Google Ads campaigns, focusing on geographic locations with high homebuyer interest, age demographics, and income levels to ensure the ads reached the right audience.
- Compelling Ad Copy: Created new, engaging ad copy focused on pain points for homebuyers, using emotional triggers such as “Find Your Dream Home Today” and “Exclusive Listings in Your Area.”
- Landing Page Optimization: Rebuilt their landing pages to streamline the lead-capture process. Added trust signals such as customer testimonials, property success stories, and certifications to increase credibility.
- A/B Testing: Ran A/B tests on both ad creatives and landing page designs to identify the best-performing combinations, continuously refining the campaigns for better results.
Results:
- 300% ROI on their PPC campaigns within 4 months
- 45% increase in lead quality, resulting in more inquiries converting into showings and offers
- 30% reduction in ad spend by optimizing keyword bids and improving ad targeting
- 20% increase in landing page conversion rates, leading to more form submissions
- Improved cost per lead (CPL): Cut their CPL by 35% while increasing the volume of qualified leads.
Client Testimonial:
“The difference was night and day. We were wasting money on poorly targeted ads before Mirdon Production came in. Now, our leads are more qualified, and our ROI has never been better.” – David T., Managing Director, Real Estate Firm
